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Splash trip Ricardo Victor documentation: Rafael TininhaArthurSaulo
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JAM START!
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OBSERVATION
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Connecting further people with the same objective PROBLEM DEFINITION
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PRAIA SOL MAR AVIÃO BARCO BALEIA VIAJAR CAMPANHA PUBLICITÁRIA PROPAGANDA DE CERVEJA ALINE RISCADO CHURRASCO FIM DE SEMANA PROPAGANDA DE RED BULL PROPAGANDA DE CRUZEIRO PROPAGANDA DE HOTEL AMIGOS PICANHA COCA COLA COZINHAR DIVERSÃO BUDWEISER BÊBADO SE AFOGANDO CAIR NO CHÃO MOLHADO BARRIL DE VINHO
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IDEATION
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“SPLASHER” Who he hears? Friends, bloggers, vloggers, literate and experienced people. What his friends say about him? A interesting guy What his boss says about him? He’s good employee What he thinks and feels? Have fun, good experiences, safety, meet people, costs, reliable support What really matters to him? Realization, be happy What are his biggest concerns? wasteful spending, insecurity What are his fears and aspirations? knowledge, insights and experiences PERSONA
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What he sees? Friends experiences, connected world, collaboration What he talks and does? About achievements, dreams and future. How he looks? Interactive, updated, modern. How he behaves in relation to others: undecided, curious and receptive Pains About fears: violence About frustration: not be satisfied About obstacles: poor knowledge Gains: What desires and needs: Have fun, relax, realization Measures of success: joy, desire to do it again PERSONA
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1 – recommendation or wish to travel. 2 – Download the App (free). 3 – Enter in a cadaster page, or login with facebook account. 4 – Search interest place or event. 5 – Search and be connected with other people interested in the same thing. 6 – Enjoy and evaluate the experience. 7 – Thinking about create his own event. 8 – Share his event on the app. CONSUMER JOURNEY
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BUSINESS MODEL
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PROTO TYPE NAME APPLOGOICON
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