Internationalization

Apresentação em tema: "Internationalization"— Transcrição da apresentação:

1 Internationalization
Aicep Portugal Global is a state owned company. We assist foreign companies to bring high quality investment to Portugal and helps small and medium size Portuguese companies succeed in international markets by exporting or investing abroad. AICEP acts as a “one-stop shop” for investors, helping them in setting up their businesses in Portugal, assisting in project implementation, performing a liaison role with the Government, and providing information on investment opportunities in our country, as well as investment-related regulations and laws. Network of 46 offices located at the Embassies of Portugal We work closely with our clients We have Key Account Managers Personalized support through the Internationalization or investment process

2 Foreign Direct Investiment Modes of Entry in international markets
Exports Licensing Foreign Direct Investiment Modes of Entry in international markets

3 Geographic and Cultural proximity
Born global companies

4 Early and accelerated internationalization vs.
gradual internationalization About 20% of new enterprises in Europe are “born global”. They comprise up to half of young firms in Belgium and Denmark. Source – Eurofund report 2012

5 Portuguese export market shares, by region, in 2014
North America Goods + Services 5,4% European Union Goods + Services 68,2% Asia & Middle East Goods + Services 2,3% South America Goods + Services 3,1% Africa Goods + Services 10,3% Other Countries Goods + Services 10,7%

6 Portuguese companies by export volume
2013 9% 18.331 Export less than 1 million euros per year. 34% 3.710 Export between 1 and 25 millions euros per year. 10% 133 Export between 25 and 50 millions euros per year. 47% 120 Export more than 50 millions euros per year. Source: Statistics National Institute Number of companies % of total Exports

7 E-Commerce is expanding very fast
The importance of e-commerce is continuing to grow. Global e-commerce sales have been increasing since 2010 More and more people buy products and services online. Volume of online sales: Cyber Day 2014 (USA) – $ 2,65 biliion; China´s Singles Day ( Alibaba set a record of sales of $ 9,3 billion in a single day,) Express delivery of small packages has contributed for the rise of small business trade. E-Commerce is expanding very fast

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10 European Funds 4 Pilars of Portugal 2020
million euros 4 Pilars of Portugal 2020 Human Capital 4.327 M€ 17% Social Inclusion and Employment 4.090 M€ 17% Sustainability and Resource Use Efficiency 6.259 M€ 25% Competitiveness and Internationalization M€ 41% Fonte : Portugal 2020

11 Internacionalização e Qualificação PME
Internacionalização PME Conhecimento dos mercados externos Prospeção e presença em mercados internacionais Marketing internacional Presença na web (economia digital) Desenvolvimento e promoção internacional de marcas Certificações específicas para os mercados externos Inovação organizacional nas práticas comerciais e nas relações externas Qualificação PME Inovação organizacional e gestão Economia Digital e TIC Criação de marcas e design Desenvolvimento e engenharia de produtos, serviços e processos Propriedade industrial Qualidade Transferência de Conhecimento Distribuição e Logística Ecoinovação Source : Portugal 2020