Estágio de Desenvolvimento de Mercado

Apresentação em tema: "Estágio de Desenvolvimento de Mercado"— Transcrição da apresentação:

1 Estágio de Desenvolvimento de Mercado
Mkt Internacional Marketing Internacional Estágio de Desenvolvimento de Mercado ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Escola de Negócios

2 Estágio de Desenvolvimento de Mercado
Mkt Internacional Marketing Internacional Estágio de Desenvolvimento de Mercado Países de Baixa Renda PIB per capita – US$ 786 57 % da população mundial % do PIB mundial – 3% População – (milhões) ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Escola de Negócios

3 Países de Baixa Renda Mkt Internacional Marketing Internacional
Baixa industrialização Alta porcentagem da população trabalhando na agricultura e agricultura de subsistência Altas taxas de crescimento populacional Baixos índices de alfabetização Dependência de ajuda externa Instabilidade política; Distúrbios sociais; Concentração na África e sul do deserto do Saara (africa sub-saariana) ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Escola de Negócios

4 Estágio de Desenvolvimento de Mercado
Mkt Internacional Marketing Internacional Estágio de Desenvolvimento de Mercado Países de Renda Média Baixa PIB per capita – entre US$ 786 e 3.125 39 % da população mundial % do PIB mundial – 11 % População – (milhões) ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Escola de Negócios

5 Marketing Internacional
Mkt Internacional Marketing Internacional Países de Renda Média Baixa Primeiros estágios de industrialização; Centros de produção para exportação; Mercado interno – roupas, material de construção e alimentos industrializados; Mão de obra barata e motivada; Grande vantagem competitiva com produtos industrializados com uso de mão de obra (tênis, roupas etc.) Ex: Indonésia, China. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Escola de Negócios

6 Estágio de Desenvolvimento de Mercado
Mkt Internacional Marketing Internacional Estágio de Desenvolvimento de Mercado Países de Renda Média Alta PIB per capita – US$ a 9.655 7 % da população mundial % do PIB mundial – 7% População – 451 (milhões) ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Escola de Negócios

7 Marketing Internacional
Mkt Internacional Marketing Internacional Países de Renda Média Alta Migração do campo para as cidades; Aumento da urbanização; Rápido crescimento da industria e dos serviços; Migração para o setor de serviços; Aumento da alfabetização; Crescimento do nível superior; Investimento em pesquisas; Competidores frotes (maior produtividade) Custos maiores que os países de renda média baixa ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Escola de Negócios

8 Estágio de Desenvolvimento de Mercado
Mkt Internacional Marketing Internacional Estágio de Desenvolvimento de Mercado Países de Alta Renda PIB per capita – US$ 9.655 16 % da população mundial % do PIB mundial – 82% População – 981 (milhões) ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Escola de Negócios

9 Marketing Internacional
Mkt Internacional Marketing Internacional Países de Renda Alta Pós-industrias; Sociedade do conhecimento; Setor de serviços (bancos, cinema, internet, ciência); Conhecimento mais importante que o capital; ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Novos produtos; Inovações; Novos mercados; Comunicação – Multimídia, interações etc. Escola de Negócios

10 Estágio de Desenvolvimento de Mercado
Mkt Internacional Marketing Internacional Estágio de Desenvolvimento de Mercado Casos Perdidos Problemas insolúveis; Não conseguem atrair investimentos; Baixa renda e sem crescimento ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Escola de Negócios

11 Estágio de Desenvolvimento de Mercado
Mkt Internacional Marketing Internacional Estágio de Desenvolvimento de Mercado Casos Perdidos Guerra Civil; Fome; Barbárie; Risco para população. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Escola de Negócios

12 Casos Perdidos Mkt Internacional Marketing Internacional
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Escola de Negócios

13 Casos Perdidos Mkt Internacional Marketing Internacional
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Escola de Negócios

14 Renda no Mundo Mkt Internacional Marketing Internacional
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Escola de Negócios

15 Marketing Internacional
Mkt Internacional Marketing Internacional Os dez maiores países pelo poder aquisitivo Luxemburgo $ Estados Unidos 29.953 Cingapura 28.648 Noruega 25.807 Hong Kong 24.602 Suíça 24.222 Dinamarca 23.353 Japão Bélgica 22.765 Áustria 21.787 ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Escola de Negócios

16 Marketing Internacional
Mkt Internacional Marketing Internacional 13% da população 73% da renda global ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Escola de Negócios

17 Marketing Internacional
Mkt Internacional Marketing Internacional Os dez maiores PIBs do mundo Estados Unidos $ Japão Alemanha França Reino Unido China Itália Brasil Canadá Espanha ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Escola de Negócios

18 Concentração de Renda nos países
Mkt Internacional Marketing Internacional Concentração de Renda nos países ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Escola de Negócios

19 Marketing Internacional
Mkt Internacional Marketing Internacional Os dez paises mais populosos do mundo Mundo 100% PIB per capiata % PIB China 20,7% 930 3,9% ÍNDIA 16,6% 424 1,4% Estados Unidos 4,5% 29.953 27,3% Indonésia 3,4% 1.176 0,7% Brasil 2,8% 5.535 Rússia 2,4% 2.329 1,1% Paquistão 2,3% 479 0,2% Bangladesh 2,1% 1501 Nigéria 299 0,1% Japão 34.796 14,6% ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Escola de Negócios