SQL Server /23/2017 Speaker Notes:

SQL Server 2014 4/23/2017 Speaker Notes:
Update this slide with your information and spend about 1-2 minutes introducing the Be Lean Stay Lean pillar of the boot camp series, and identify today as a workshop on SQL Server 2014. © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

4/23/2017 Agenda SQL Server 2014 O que há de novo no SQL Server 2014 Standard Edition O que há de novo no SQL Server 2014 Enterprise Edition Atualizações Campanha “Jogue para Ganhar” O que há de novo em Licenciamento & Preço do SQL Server 2014 Speaker Notes: Cover the training facilities and the logistics. Briefly introduce yourself. © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

SQL Server 2014 4/23/2017 Speaker Notes:
Let students know that the morning break is beginning and what time you will be starting back up again. © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Principais tendências
Server and Tools Business (STB) 4/23/2017 Principais tendências Agora a tecnologia in-memory é uma solução viável US$1,1trilhão Gerado pela inovação da nuvem “Até 2015, as receitas decorrentes das inovações produzidas pela nuvem na TI podem alcançar US$ 1,1 trilhão por ano”. IDC Let’s start today session by looking at some key trends that are impacting customer priorities when it comes to their data platform solutions. One of the key trends we are observing when it comes to mission critical workloads is the focus on in-memory databases to improve performance and efficiency. One of the key enablers has been the dramatic drop in pricing for memory to where it is now possible and relatively affordable to put databases in-memory. Another big trend is the adoption of cloud computing by customers- largely as IDC points out is due to how the cloud is enabling customer innovation. Examples we have seen from our customers include better and faster customer service through cloud, faster development cycles, faster time to markets to name a few.. Last but not least is the data explosion trend getting into the Zetabytes this year per IDC. Customers are looking to gain new insights on their business faster by looking at additional and larger data sets both internal and external. These new insights are helping customers obtain a competitive edge thus also leading to massive volumes of data. Gartner asserts that “By 2015 businesses that build a modern information management system will outperform their peers financially by 20 percent.” Big Data Deck Explosão de dados Aumento de 10x a cada cinco anos 90% dos dados do mundo foram criados nos últimos dois anos 85% provenientes de novos tipos de dados Volume Velocidade Variedade 1957 1962 1967 1972 1977 1982 1987 1992 1997 2002 2007 2012 © 2012 Microsoft Corporation. Todos os direitos reservados. Microsoft, Windows e outros nomes de produto são ou podem ser marcas comerciais e/ou registradas nos Estados Unidos e/ou outros países. As informações aqui contidas destinam-se apenas a fins informativos e representam a visão da Microsoft Corporation na data desta apresentação. Como a Microsoft deve responder às mudanças das condições de mercado, este documento não deve ser interpretado como um compromisso da parte da Microsoft, e a Microsoft não pode assegurar a exatidão das informações fornecidas após a data desta apresentação. A MICROSOFT NÃO OFERECE GARANTIAS EXPRESSAS, IMPLÍCITAS OU ESTATUTÁRIAS QUANTO ÀS INFORMAÇÕES DESTA APRESENTAÇÃO.

Evolução da Plataforma de Dados da Microsoft
Server and Tools Business (STB) Evolução da Plataforma de Dados da Microsoft 4/23/2017 Plataforma de banco de dados moderna Missão crítica Desempenho e produtividade BI de autoatendimento "Cloud-Ready" Desempenho da nuvem e de missão crítica XML ● KPIs SQL Server 2000 SQL Server 2005 Management Studio ● Espelhamento SQL Server 2008 Compactação ● Gerenciamento baseado em políticas ● Programação PowerPivot ● Integração com o SharePoint ● Master Data Services SQL Server 2008 R2 AlwaysOn ● Índice ColumnStore ● Data Quality Services ● Power View ● Conectividade de Nuvem SQL Server 2012 SQL Server 2014 In-Memory em todas as cargas de trabalho ● Desempenho e Escala ● Nuvem Híbrida Otimizada ● HDInsight ● BI de Nuvem © 2012 Microsoft Corporation. Todos os direitos reservados. Microsoft, Windows e outros nomes de produto são ou podem ser marcas comerciais e/ou registradas nos Estados Unidos e/ou outros países. As informações aqui contidas destinam-se apenas a fins informativos e representam a visão da Microsoft Corporation na data desta apresentação. Como a Microsoft deve responder às mudanças das condições de mercado, este documento não deve ser interpretado como um compromisso da parte da Microsoft, e a Microsoft não pode assegurar a exatidão das informações fornecidas após a data desta apresentação. A MICROSOFT NÃO OFERECE GARANTIAS EXPRESSAS, IMPLÍCITAS OU ESTATUTÁRIAS QUANTO ÀS INFORMAÇÕES DESTA APRESENTAÇÃO.

Edições do SQL Server 2014 Desempenho in-memory em OLTP, DW e BI HA AlwaysOn no local (on-prem) e na nuvem Segurança de missão crítica Escalabilidade de missão crítica Data warehouse corporativo Inclui os recursos da edição Business Intelligence Enterprise Edition - Missão Crítica OLTP, DW e BI Descoberta rápida de dados com o Power View Analítica gerenciada de autoatendimento Modelo de BI semântico e unificado Inclui os recursos da edição Standard Business Intelligence Edition: BI avançado A Standard Edition continua oferecendo DB e BI básicos SQL Server 2014 follows the same SKU model as SQL Server 2012 with better edition alignment across workloads including the business intelligence SKU for BI needs and a powerful Tier 1 offering for enterprise/mission critical needs. Enterprise Edition is the most comprehensive offering, including mission critical OLTP database and end-to-end business intelligence capabilities. The key features in SQL Server Enterprise is SQL Server AlwaysOn, our integrated high availability and disaster recovery solution, and in-memory for OLTP and data warehousing offering performance gains of 10x. The Enterprise Edition includes all of the capabilities in the Business Intelligence Edition. The new Business Intelligence Edition offers the full suite of powerful BI capabilities, including Power View, for rapid data discovery and interactive data visualizations. Managed self-service analytics enable collaboration through SharePoint while maintaining data compliance, and a single BI Semantic Model simplifies the development of BI applications. The BI Edition is inclusive of Standard Edition. Standard Edition remains the best choice for departmental use with limited scale. It delivers fundamental database and BI functionality.

SQL Server 2014: Edições Edições do SQL SQL Server Capabilities 
4/23/2017 SQL Server 2014: Edições SQL Server Capabilities Edições do SQL Standard Business Intelligence Enterprise Maximum Number of Cores 16 cores 16 cores – DB OS Max – BI OS Max* Windows Server Core Edition Support  Basic OLTP Basic Reporting & Analytics Programmability & Developer Tools (T-SQL, CLR, data types, FileTable) Manageability (Management studio, policy based management) Enterprise Data Management (Data quality, master data services) Self-service Business Intelligence (Power View, Power Pivot) Corporate Business Intelligence (Semantic model, advanced analytics) Advanced Security (Advanced auditing, transparent data encryption) In-memory ColumnStore In-memory OLTP StreamInsight Standard Premium AlwaysOn High Availability** Basic Advanced *Enterprise legacy servers licensed under Server/CAL licensing are subject to a 20-core per server limit. **Basic includes 2 node Failover Clustering © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

SQL Server 2014 Standard Edition
System Center Marketing 4/23/2017 Breakthrough Data Platform Performance SQL Server 2014 Standard Edition Gerenciamento de Dados Plataforma para Nuvem Híbrida Insights mais rápidos em qualquer conjunto de dados In the next wave of SQL Server Standard Edition investments, Microsoft is delivering: Business Class Data Management SQL Server 2014 Standard Edition’s mission is to provide business-class data management for a wide variety of database applications, with the reliability and uptime, security, and manageability users need – all at a low total cost of ownership. Cloud On Your Terms At the same time our customers are innovating in the cloud, enabling new solutions and business models. With SQL Server 2014 we enable practical, high-value apps that can positively impact your bottom line and set up with just a few clicks. Faster Insights Across Your Data Finally, when it comes to business intelligence our mission is to deliver faster insights into data found across your organization, and to deliver BI in an easily consumable manner so business users can ask and answer questions through familiar tools. © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

SQL Server 2014 Standard Edition
4/23/2017 SQL Server 2014 Standard Edition Potencialize seu negócio com a mais recente tecnologia de plataforma de dados Maiores limites de memória máxima Extensão do Buffer pool para o SSD Proteção de dados com backup criptografado Economize em CAPEX e OPEX Com backup na nuvem Melhoria de performance para workloads não críticos Segurança Extra com a separação de papéis Mudança para o Azure com facilidade com o Deployment Wizard Maior disponibilidade de dados com o SQL Data Files If you are wondering whether you should upgrade, here are some of the great new features in SQL Server Standard Edition for… Performance The maximum memory utilized per instance of SQL Server Standard has been increased to 128GB for better performance in memory-heavy applications. As well, buffer pool extension provides the seamless integration of a nonvolatile random access memory (that is, solid-state drive/SSD) extension to the Database Engine buffer pool to significantly improve I/O throughput and increase performance. Delayed transaction commits provide increased performance for non-critical workloads when disk I/O is slow, such as hosted web applications. In addition, Query Optimizer enhancements aid in query planning for easier and more accurate performance tuning. Security New permissions enhance security, enabling administrators to increase Separation of Duties by isolating permissions based on roles, such as separate permissions for the sys admin. Backup encryption supports greater data security, whether your backups are stored on-premises or in Windows Azure. Cloud-Readiness Easily deploy existing on-premises SQL Server databases to the cloud using the Windows Azure Deployment Wizard. This feature is great for both moving applications and setting up dev/test environments. Backing up to Windows Azure enables easy SQL Server backups to and restores from the cloud using cost effective and geographically redundant Windows Azure Blob Storage. You can manage cloud backups and restores directly within SQL Server Management Studio. SQL Server Data Files enables users to run computing on-premises while storing data in the cloud for greater data availability across a geographically dispersed business. © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Server and Tools Business (STB)
4/23/2017 Alta disponibilidade Solução unificada de alta disponibilidade e recuperação de desastres (HA/DR) Maior Disponibilidade Failover manual ou automático de vários bancos de dados Até 8 réplicas secundárias 100% de disponibilidade durante todas as operações online Recursos principais SQL Server 2014 AlwaysOn aprimorado Assistente de Réplica Windows Server 2012 R2 Suporte a Volume Compartilhado de Cluster (CSV) Suporte a VHDX System Center 2012 R2 Gerencie aplicativos na nuvem e no local (on- premises) Réplica secundária 1 Executa backups AG Eficiente HA sem SANs caras Leituras offload e backups para as réplicas secundárias AG_Listener Movimento de dados assíncrono High Availability is typically viewed as a top priority when comes to mission critical workloads and with SQL Server 2012 we introduced AlwaysOn feature which provided the 9’s necessary for mission critical workloads and per customer feedback thus far, is viewed as the top ranking feature introduced in SQL Server 2012 when it comes to mission critical. In SQL Server 2014 this feature gets even better to provide you increased availability, greater efficiency and well as easier to deploy and manage. When it comes to increased availability you can now failover multiple databases at a time both manual and automatically. You can now have up to 8 secondary replicas if needed. This allows you to offload even more BI and reporting using additional secondaries. Also when doing online operations on your secondaries can be 100% available. SQL Server 2014 supports WS 2012 R2 Clustered Shared Volume allowing you to provide enterprise class HA without expensive SANs positively impacting your bottom line. In addition you can improve efficiency of your secondaries by offloading reads functions like BI reporting to the secondaries and can even use the secondaries for backups. Finally SQL Server 2014 introduces new wizards that allows you simplify the deployment of replicas on-premises and to Windows Azure, we will talk more about deploying replicas to Windows Azure a bit later. When it comes to managing you can monitor the replicas in SSMS and System Center. The diagram shows you a typical AlwaysOn HA deployment where there is a synchronous replica for DR and asynchronous for backups and both secondaries are be actively utilized for greater efficiency. Offload reads & backups to secondaries, even during network failures AG AG Fácil de implantar e gerenciar Assistentes de implantação e gerenciamento Painel de monitoramento dentro do SSMS e do System Center Movimento de dados síncrono Réplica secundária 2 Executa cargas de trabalho de BI Primário © 2012 Microsoft Corporation. Todos os direitos reservados. Microsoft, Windows e outros nomes de produto são ou podem ser marcas comerciais e/ou registradas nos Estados Unidos e/ou outros países. As informações aqui contidas destinam-se apenas a fins informativos e representam a visão da Microsoft Corporation na data desta apresentação. Como a Microsoft deve responder às mudanças das condições de mercado, este documento não deve ser interpretado como um compromisso da parte da Microsoft, e a Microsoft não pode assegurar a exatidão das informações fornecidas após a data desta apresentação. A MICROSOFT NÃO OFERECE GARANTIAS EXPRESSAS, IMPLÍCITAS OU ESTATUTÁRIAS QUANTO ÀS INFORMAÇÕES DESTA APRESENTAÇÃO.

4/23/2017 Seguro O banco de dados menos vulnerável 5anos consecutivos O banco de dados mais utilizado no mundo 46% de participação no mercado Recursos principais Processos de segurança de engenharia redefinidos Certificação CC no nível "High Assurance" Separação de tarefas aprimorada Criptografia transparente de dados Gerenciamento de chaves de criptografia Suporte a Windows Server Core Vulnerabilidades dos bancos de dados When it comes to security the results speak for how important we feel providing the best security is for our customers. As you can see per the latest NIST Comprehensive Vunererability Database published on 4/17/2013 we continue to lead the way 5 years in a row as the least vulnerable database amongst the Top data platforms tracked. In addition it is important to note that we ware the most utilized paid database in the market per IDC with 42% market share. When it comes to security features we have achieved CC certification at High Assurance level for SQL Server. When it comes to separation of duties, SQL Server 2014 now separates Database Administrator role from System Administrator role for greater security. In addition you can even create more granular DBA roles, with different access rights for greater compliance. For example you could have a DBA roles that can manage database but cannot see user data. SQL Server offers Transparent Data Encryption capabilities that are becoming even more important in multi- tenant environments like cloud. Encryption key management allows you to store you encryption keys on a separate server than the one running the SQL Server instance for greater security. Also if you want to reduce the attack surface area even further SQL Server 2014 also support Windows Server Core and finally the last item is not a feature but critical when it comes to achieving these great results. We have redefined our entire SQL Server engineering security processes about 6 years ago when SLAMMER hit and it is a big part of why you see the results that you do. Security is a mantra in SQL Server engineering across all disciplines from development to test. Notes: Update as of 4/17/2013 inclusive. Chart counts NIST CVE – Reported Software Flaws by “published” date, utilizing the NIST ND. SQL Server Query = Vendor Name: Microsoft Corporation; Product Names: sql_server, sql_server, sql_server_desktop_engine, sql_server_express_edition, sql_server_reporting services, sql_srvsql_srv_desktop_engine; Oracle Query = Vendor Name: Oracle; Product Name: ‘Any’, all CVEs where “Vulnerable software and versions” lists a database product; DB2 Query = Vendor Name: IBM; Product Names: db2, db2_content_manager, db2_content_manager_toolkit, db2_server, db2_universal_database; MySQL Query = Vendor Name: mysql, mysql-ocaml, mysql_auction, mysql_eventum, mysql_quick_admin, mysqldumper, mysqlnewsengine; Product Name: ‘Any’ CC certification at High Assurance Level Transparent Data Encryption Encryption Key Management – (note for talktrk- mean keys can live on a separate machine than the machine running SQL Server for greater security) Redefined Engineering Security Processes *National Institute of Standards and Technology, "Comprehensive Vulnerability Database", ; Índice de participação no mercado: IDC 2013 © 2012 Microsoft Corporation. Todos os direitos reservados. Microsoft, Windows e outros nomes de produto são ou podem ser marcas comerciais e/ou registradas nos Estados Unidos e/ou outros países. As informações aqui contidas destinam-se apenas a fins informativos e representam a visão da Microsoft Corporation na data desta apresentação. Como a Microsoft deve responder às mudanças das condições de mercado, este documento não deve ser interpretado como um compromisso da parte da Microsoft, e a Microsoft não pode assegurar a exatidão das informações fornecidas após a data desta apresentação. A MICROSOFT NÃO OFERECE GARANTIAS EXPRESSAS, IMPLÍCITAS OU ESTATUTÁRIAS QUANTO ÀS INFORMAÇÕES DESTA APRESENTAÇÃO.

Mude para a nuvem com facilidade
Server and Tools Business (STB) 4/23/2017 Mude para a nuvem com facilidade Novo Assistente de Migração Migre o SQL Server local (on-prem) para uma máquina virtual (VM) do Windows Azure Criado para usuários não familiarizados com o Windows Azure Assistente de Migração para a Nuvem SQL Server em uma VM do Windows Azure Ideal para aplicativos existentes e novos aplicativos de desenvolvimento e teste Funcionalidade completa do SQL Server Controle total da VM Not only are we enabling new unique hybrid scenarios, we are also simplify cloud adoption for our customers. With SQL Server 2014 we will also ship a new migration wizard that will help DBAs easily migrate their on- premises SQL Server instance to Windows Azure and again directly through SSMS as you can see in the screen shot there, point and click and you instance will be up and running in Azure in no time. Once you become familiar with Windows Azure you can start to take advantage of the Windows Azure Virtual Machine to run many scenarios in the cloud including fast dev/test of your SQL Server applications, moving existing applications, doing hybrid scenarios like we talked about, BI scenarios in the cloud because you have full SQL Server functionality including all of the BI services. In addition you have full control over the VM so if you want to put your coroporate anti-virus on the VM you can. Once you have become comfortable with the Windows Azure environment you can take advantage of Windows Azure SQL Database service offering that will speed development of your new database application even faster because you don’t have to manage the database, it is a service, you don’t have to patch the OS or database we take care of that, all you do is develop your application using the service. The SQL Database service also has unique cloud features like dynamic scalability of the database using Federations like Flavorus did to achieve their business goals. In addition this database service also offers an SLA for the database running inside the VM and you don’t have think about setting up high availability because it is built-in to the database service by default. This is where we see cloud applications doing fast development, less maintenance and faster time to market. Serviço de Banco de Dados SQL do Windows Azure Ideal para aplicativos novos com demanda variável Escalonamento horizontal dinâmico do banco de dados Sem atualizações de SO ou banco de dados (DB) HA interna com SLA de 99,9% DB © 2012 Microsoft Corporation. Todos os direitos reservados. Microsoft, Windows e outros nomes de produto são ou podem ser marcas comerciais e/ou registradas nos Estados Unidos e/ou outros países. As informações aqui contidas destinam-se apenas a fins informativos e representam a visão da Microsoft Corporation na data desta apresentação. Como a Microsoft deve responder às mudanças das condições de mercado, este documento não deve ser interpretado como um compromisso da parte da Microsoft, e a Microsoft não pode assegurar a exatidão das informações fornecidas após a data desta apresentação. A MICROSOFT NÃO OFERECE GARANTIAS EXPRESSAS, IMPLÍCITAS OU ESTATUTÁRIAS QUANTO ÀS INFORMAÇÕES DESTA APRESENTAÇÃO.

Backup no Windows Azure
4/23/2017 4:42 AM Backup no Windows Azure Back Ups Manual ou Automático Permite o backup diretamente no Windows Azure storage Tudo o que você precise é a URL e a storage key No nível da instância com restauração para um ponto anterior no tempo Reduz CAPEX & OPEX com Back Up na Nuvem Windows Azure Replicação Geográfica Restauração para VM Azure Storage Instantâneo Periódico (automático/manual) SQL Server 2014 enables new hybrid cloud solutions that can help you reduce CAPEX and OPEX while improving things like DR. With SQL Server and Windows Azure, you have the ability to backup your on-premises database to Windows Azure and do this in an easy and efficient manner. You can enable policy based backup directly to Azure Storage and all you need is the URL and storage key. The backup is policy based and at an instance level meaning all of your databases within the instance follow the policy set and the backup can be implemented both manually or automated. In addition you gain the benefits of Windows Azure storage which offers Geo Replication that replicates the backups stored in multiple datacenters so you have even better DR for your backups. Also in the case of an on-premises failure you can restore the backups in Windows Azure Virtual Machines. Rede Local (On Premise) Domain Controller SQL Server © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

SQL Server 2014 Enterprise Edition
Server and Tools Business (STB) 4/23/2017 SQL Server 2014 Enterprise Edition Desempenho de missão crítica Insights mais rápidos em qualquer conjunto de dados Plataforma para nuvem híbrida SQL Server 2014’s mission is to deliver for our customers mission critical performance for the most demanding database applications, hitting on all aspects of mission critical criteria from performance to security, scalability and high availability along with the mission critical support. When it comes to business intelligence our mission is to deliver faster insights into any data big data, small data, all data and most importantly deliver BI in a consumable manner for business users through familiar tools. Finally last but not least, we continue to hear from customers on how cloud is helping them innovation new solutions and business models and how important a hybrid cloud approach is particularly for our enterprise customers who are faced with ever growing regulations and mandates. With SQL Server 2014 we will enable new unique hybrid cloud solutions that can positively impact your bottom line and allow you to create new innovative hybrid cloud solutions for your database applications. © 2012 Microsoft Corporation. Todos os direitos reservados. Microsoft, Windows e outros nomes de produto são ou podem ser marcas comerciais e/ou registradas nos Estados Unidos e/ou outros países. As informações aqui contidas destinam-se apenas a fins informativos e representam a visão da Microsoft Corporation na data desta apresentação. Como a Microsoft deve responder às mudanças das condições de mercado, este documento não deve ser interpretado como um compromisso da parte da Microsoft, e a Microsoft não pode assegurar a exatidão das informações fornecidas após a data desta apresentação. A MICROSOFT NÃO OFERECE GARANTIAS EXPRESSAS, IMPLÍCITAS OU ESTATUTÁRIAS QUANTO ÀS INFORMAÇÕES DESTA APRESENTAÇÃO.

4/23/2017 Desempenho de missão crítica Tecnologia in-memory interna Em média 10x mais rápido em aplicativos SQL Server novos e existentes Seguro e escalonável O mais seguro em escala corporativa com o Windows Server Alta disponibilidade Os 9s de que você precisa com o AlwaysOn Suporte para missão crítica Suporte em tempo real para soluções de missão crítica Key capabilities at a high level when it comes to mission critical include In-memory capabilities across all workloads including OLTP, DW and BI. When it comes to security SQL Server has consistently been ranked the most secure with the least amount of vulnerabilities 5 years in a row including this year according to National Institute of Standards and Technology Comprehensive Vulnerability Database. SQL Server 2014 with WS 2012 and WS 2012 R2 can provide to cost effective mission critical scale across physical and virtual environments. We know mission critical is all about the 9’s when it comes to High Availability and with SQL Server 2014 we have made the customer favorite AlwaysOn feature even better to give you the 9’s you need for your mission critical applications. Finally none of these features matter unless we are there to support you in case of issues or failures and we certainly offer the live mission critical support you expect for your mission critical workloads. © 2012 Microsoft Corporation. Todos os direitos reservados. Microsoft, Windows e outros nomes de produto são ou podem ser marcas comerciais e/ou registradas nos Estados Unidos e/ou outros países. As informações aqui contidas destinam-se apenas a fins informativos e representam a visão da Microsoft Corporation na data desta apresentação. Como a Microsoft deve responder às mudanças das condições de mercado, este documento não deve ser interpretado como um compromisso da parte da Microsoft, e a Microsoft não pode assegurar a exatidão das informações fornecidas após a data desta apresentação. A MICROSOFT NÃO OFERECE GARANTIAS EXPRESSAS, IMPLÍCITAS OU ESTATUTÁRIAS QUANTO ÀS INFORMAÇÕES DESTA APRESENTAÇÃO.

Desempenho 7x mais rápido possibilita atualizações em tempo real
Server and Tools Business (STB) 4/23/2017 Desempenho 7x mais rápido possibilita atualizações em tempo real Desafio de Negócios Provedor de SAAS para grandes varejistas queria aumentar a disponibilidade do estoque, a velocidade e a satisfação dos clientes Solução Antes Com In-Memory Sincronização assíncrona diária Varejistas online Sincronização quase em tempo real Clientes Principais benefícios Com uma taxa de transferência maior, aumentou as vendas e a satisfação dos clientes Desempenho 7x mais rápido possibilita atualizações de estoque praticamente em tempo real Before digging in deeper on Mission Critical Performance lets take a look at how a customer has seen business benefits by utilizing the SQL Server 2014 mission critical performance capabilities. Edgenet is a Software as a Service Provider the provides the decision buying guide with specific product recommendations for online retail storefronts for many large retailers. Given the sheer volume of inventory they are managing across the retailers they were in the past only able to accommodate daily inventory refreshes, which lead to some customer disatisfactions situations where customers could be presented with an ideal product based on the decision buying guide and not having it be available for purchase as inventory was updated daily. The business challenge Edgenet had was how to improve performance without increasing infrastructure costs. Their solutions was SQL Server 2014’s new In-Memory OLTP capability, which without refreshing hardware increased their transaction speed by 7x resulting in near real time inventory updates and in addition they also increased the throughput of the system allowing for greater number of customers to hit an instance of SQL Server improve both retail sales and customer satisfaction. © 2012 Microsoft Corporation. Todos os direitos reservados. Microsoft, Windows e outros nomes de produto são ou podem ser marcas comerciais e/ou registradas nos Estados Unidos e/ou outros países. As informações aqui contidas destinam-se apenas a fins informativos e representam a visão da Microsoft Corporation na data desta apresentação. Como a Microsoft deve responder às mudanças das condições de mercado, este documento não deve ser interpretado como um compromisso da parte da Microsoft, e a Microsoft não pode assegurar a exatidão das informações fornecidas após a data desta apresentação. A MICROSOFT NÃO OFERECE GARANTIAS EXPRESSAS, IMPLÍCITAS OU ESTATUTÁRIAS QUANTO ÀS INFORMAÇÕES DESTA APRESENTAÇÃO.

Tecnologia in-memory interna
Server and Tools Business (STB) 4/23/2017 Tecnologia in-memory interna Interna Em média 10x mais rápida, sem a necessidade de reescrever o aplicativo inteiro Potencialize todos os recursos do SQL Server Recursos principais Novo OLTP in-memory ColumnStore in-memory aprimorado para DW BI in-memory com PowerPivot Extensão de pool de buffer para SSDs e melhor processamento de consultas Flexível Selecione apenas as tabelas mais utilizadas para a in-memory Otimize a in-memory de acordo com o hardware existente Antes solicitações/ seg 16x mais rápido com in-memory solicitações/ seg OLTP SQL Server 2014 com In-Memory Aplicativo de jogos Bwin Now that you have seen how Edgenet benefited from SQL Server’s in-memory capabilities, lets take a closer look at our unique In-Memory approach. First and foremost our in-memory approach is unique in the marketplace because it is built-in to the core databases. It is not a separate database solution and there are some major benefits of this including not having to rewrite your entire SQL Server application and still being able to see dramatic performance benefits. On average we are seeing 10x transaction speed from our customers testing our new in-memory capabilities. We have seen even up to 50x improvement, but it all depends on the amount of business logic that is done in the database via stored procedures, the greater the logic in the database the greater the performance increase, more the business logic sits in the app the less opportunity there is for performance increase. In addition to performance gains without rewriting the app another key benefit of the built-in approach is you can also leverage full SQL Server capabilities in addition to in-memory. This is not the case with standalone in-memory database solutions. Not only is it built-in it is also uniquely interoperable with non-memory tables. This way you can optimize the memory you have for the most utilized tables and leave other on disk. This also means you won’t have to go out and buy expensive new hardware to make large in-memory databases work, you can optimize in-memory to fit your existing hardware. Finally we are focusing on In-memory OLTP because its one of the biggest features in SQL Server 2014, but we also have in-memory capabilities across all workloads including OLTP, DW and BI and best of all you don’t have to buy 5 or 10 different SKUs to make this happen it is all included in the Enterprise SQL Server 2014 SKU. Lets take a look at another customer seeing significant benefits from utilizing In-Memory OLTP capabilities of SQL Server BWIN is an online gaming company and revenue directly equates to number of tranasactions per second and with SQL Server 2014 In-Memory OLTP they improved their transaction speed by 16x, without investing in new expensive hardware! Key In-Memory Features include new In-Memory OLTP, an enhanced ColumnStore that is now updatable and offer greater data compression in addition to in-memory speed for DW, In-Memory BI with PowerPivot and Also new is extended Paging to SSDs from your BufferPools as well as an enhanced query processing that will improve all query performance across all workloads up 3x faster. Abrange todas as cargas de trabalho Desempenho da in-memory em OLTP, DW e BI Tudo em uma única SKU © 2012 Microsoft Corporation. Todos os direitos reservados. Microsoft, Windows e outros nomes de produto são ou podem ser marcas comerciais e/ou registradas nos Estados Unidos e/ou outros países. As informações aqui contidas destinam-se apenas a fins informativos e representam a visão da Microsoft Corporation na data desta apresentação. Como a Microsoft deve responder às mudanças das condições de mercado, este documento não deve ser interpretado como um compromisso da parte da Microsoft, e a Microsoft não pode assegurar a exatidão das informações fornecidas após a data desta apresentação. A MICROSOFT NÃO OFERECE GARANTIAS EXPRESSAS, IMPLÍCITAS OU ESTATUTÁRIAS QUANTO ÀS INFORMAÇÕES DESTA APRESENTAÇÃO.

Recuperação de Desastre no Windows Azure
Server & Tools Business 4/23/2017 Recuperação de Desastre no Windows Azure Multi-DB failover, manual or automatic Up to 8 secondary replicas 100% availability during all online operations HA without expensive SANs Offload reads and backups to secondaries Deployment and management wizards Monitoring dashboard within SSMS and System Center Alta Disponibilidade Eficiente Fácil de implantar e Gerenciar Solução de HA/DR unificada Primary Secondary 2 Executa Relatórios de BI Secondary 1 Executa BackUps Commit Sincrono Commit Assincrono AG_Listener AG SQL Server 2014 Enhanced AlwaysOn Replica Wizard Windows Server R2 Clustered shared volume support Online VHDX support System Center 2012 R2 Manage on-premises and cloud apps Características Chaves High Availability is typically viewed as a top priority when comes to mission critical workloads and with SQL Server we introduced AlwaysOn feature which provided the 9’s necessary for mission critical workloads and per customer feedback thus far, is viewed as the top ranking feature introduced in SQL Server 2012 when it comes to mission critical. In SQL Server 2014 this feature gets even better to provide you increased availability, greater efficiency and well as easier to deploy and manage. When it comes to increased availability you can now failover multiple databases at a time both manual and automatically. You can now have up to 8 secondary replicas if needed. This allows you to offload even more BI and reporting using additional secondaries. Also when doing online operations on your secondaries can be 100% available. SQL Server 2014 supports WS 2012 R2 Clustered Shared Volume allowing you to provide enterprise class HA without expensive SANs positively impacting your bottom line. In addition you can improve efficiency of your secondaries by offloading reads functions like BI reporting to the secondaries and can even use the secondaries for backups. Finally SQL Server 2014 introduces new wizards that allows you simplify the deployment of replicas on-premises and to Windows Azure, we will talk more about deploying replicas to Windows Azure a bit later. When it comes to managing you can monitor the replicas in SSMS and System Center. The diagram shows you a typical AlwaysOn HA deployment where there is a synchronous replica for DR and asynchronous for backups and both secondaries are be actively utilized for greater efficiency. Offload reads & backups to secondaries, even during network failures © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Hybrid solution cuts data recovery time
Server & Tools Business 4/23/2017 Hybrid solution cuts data recovery time from minutes to seconds Business Challenge IT services organization wanted to improve the speed of its disaster recovery solutions for customers, including its parent company Solution Before Hybrid Disaster Recovery High availability and disaster recovery using failover clusters and database log shipping took minutes to restore Recovery times reduced to seconds and near-zero RPOs Key Benefits Data recovery times cut from minutes to seconds Expected cost reduction of 30% Deployment times shortened from months to days Secondary Replica As its business grows, Lufthansa Systems, the IT services subsidiary of the famed airline, wants to anticipate customer needs for cost-effective high-availability and disaster-recovery solutions. Lufthansa Systems operates failover clusters and database log shipping. At a minimum, that requires primary and backup data centers at a given site. For customers with the strictest requirements, it can require geographically dispersed sites. But the more powerful the data-recovery solution, the more expensive it is: more infrastructure must be bought although it will mostly sit idle, and more staff must be hired although they may sit idle, too. And in an environment in which every second of downtime can mean hundreds of thousands of dollars in lost revenues for its customers, Lufthansa Systems is always looking to improve data-recovery speeds along with reducing solution costs. The organization is piloting a hybrid high-availability and disaster-recovery solution that uses Microsoft SQL Server 2014 software and Microsoft Azure. The architecture is a hybrid on-premises/cloud combination consisting of two primary virtual instances of SQL Server 2014 at the Kelsterbach data center and another primary virtual instance in Microsoft Azure. Each instance has a virtual replica to which it fails over if needed, and all the instances—primary and secondary—are part of a coordinated SQL Server AlwaysOn Availability Group. The on-premises instances are synchronous; the Microsoft Azure instances are asynchronous. Lufthansa Systems tests the architecture by importing all system data into it and repeatedly simulating both soft and hard shutdowns of single and multiple nodes, as well as restorations of the nodes. Primary failovers are to on-premises nodes, with the Microsoft Azure nodes used in simulations of complete shutdowns of the on-premises nodes. Lufthansa Systems is realizing both lower recovery time objectives (RTOs) and better recovery point objectives (RPOs). Recovery times have dropped from minutes to seconds with RPOs that are near zero, resulting in almost no data loss. In addition, with the Microsoft Azure cloud computing platform and infrastructure, costs should drop by roughly 30 percent over the expense of building and staffing a solution at each customer site. Lufthansa Systems Cuts Data Recovery Time from Minutes to Seconds with Cloud Solution “We’re seeing both lower RTOs [recovery time objectives] and better RPOs [recovery point objectives] with SQL Server 2014 and Microsoft Azure,” says Werum. “Recovery times, for example, have dropped from minutes to seconds. And RPOs have dropped to near zero; we’re seeing almost no data loss.” VPN Tunnel (Microsoft Azure Virtual Network) log shipping Asynchronous Commit Primary SQL Server Secondary SQL Server On-Premise Network Synchronous Commit Datacenter Primary Replica Secondary Replica © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Jogue para Ganhar 4/23/2017 Speaker Notes:

3 cenários chaves do SQL Server 2014
System Center Marketing 4/23/2017 3 cenários chaves do SQL Server 2014 Oferece banco de dados de alta performance e abre novas oportunidades para a Nuvem Target Clientes com downtime e gargalos de performance ocasionados por banco de dados fora do ar Organizações focadas em Soluções de proteção de dados e continuidade de negócios Scenario Aumento de receita com upgrade de SQL Server upgrade Ajude seus clientes a superarem gargalos de banco de dados Inicie novos modelos de negócios na Nuvem Solution With SQL Server 2014, you can capitalize on a tremendous upgrade opportunity while helping SMBs get more value from their investment. SQL Server 2014 offers a range of capabilities to help address common performance bottlenecks, including new In-Memory OLTP and higher max memory limits. With Microsoft, you have the unique ability to deploy on-premises, in the cloud, or choose the right combination for your customers. Ideal customers are those experiencing downtime and performance bottlenecks caused by an outdated database. Also look for organizations who are focused on solutions for data protection and business continuity There are 3 key scenarios that provide a great opportunity for you to take advantage of the upgrade opportunity. With SQL Server 2014, you can capitalize on a tremendous upgrade opportunity. Help SMBs update their infrastructure and get more value from their investment. SQL Server 2014 offers a range of capabilities to help address common performance bottlenecks, including new In-Memory OLTP in Enterprise Edition and higher max memory limits across all editions. There is also a great opportunity to drive cloud services revenue by enabling hybrid scenarios. With Microsoft, you have the unique ability to deploy on-premises, in the cloud, or choose the right combination for your customers. © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Selling SQL Server Upgrade
Help your customers avoid the business disruptions caused by system downtime and achieve high database performance Make powerful database functionality, affordable to small and midsize organizations with SQL Server 2014. Deploy on-premises, in the cloud, or choose the right combination for your customers Make high performance database technology affordable to SMBs of SMB customers are still running at least one occurrence of SQL Server 82% Help Customers Get More from their Database Another key area where SMBs can get more value from their IT investment is the database. Many customers are running older database software—in fact, according to Spiceworks, 82% are still running at least one occurrence of SQL Server (Spiceworks Report: Database Installs on SpiceWorks Network, as of February 28th, 2014.) As small and midsized customers’ businesses grow, they demand more from their databases, and many begin to experience the pain of slow-performing databases or system downtime. With SQL Server 2014, you can make powerful database functionality available to small and midsize organizations. SQL Server is available in Standard Edition, which includes the SQL Server database and basic business intelligence functionality like operational reporting; and Enterprise Edition, the most comprehensive offering for mission critical requirements. Performance: SQL Server offers a range of capabilities to help address common performance bottlenecks without having to purchase new hardware. The release of SQL Server 2012 Enterprise Edition brought new “in-memory” capabilities that dramatically enhance performance for applications and analytics without having to buy new hardware. With SQL Server Enterprise Edition, we offer OLTP in-memory capabilities, so customers get bleeding edge performance for online transaction processing, with the ability to perform transactions an average of 10x faster. Standard Edition meets the performance requirements of most SMBs, and includes a range of enhancements with SQL Server 2014. Feature details: Higher max memory allocation of 128 GB to reduce SQL Server memory pressure on database performance. Ability to extend buffer pool to non-volatile storage such as SSD (solid state drives) for even more memory with no risk of data loss. So you can help customers take full advantage of the latest technology in their new hardware investment. Delayed Durability provides increased performance when disk I/O is slow. Improvements to Full-Text Search and FILESTREAM offer dramatic performance and scale advances for building content management applications. And Query planning enhancements aid in easy performance tuning. Availability: With SQL Server, you have a flexible platform to meet the specific availability needs of your customers cost-effectively. For larger customers with mission critical workloads, SQL Server 2012 Enterprise Edition, Microsoft introduced AlwaysOn, which provides a level of database availability and failover required for mission critical workloads. In SQL Server 2014 this feature has been enhanced to provide improved efficiency, and it is easier to deploy and manage with the addition of new tools and wizards. Standard Edition also offers basic High Availability for SMBs, including Database Mirroring, Log Shipping, and two-node Failover Clustering—as well as support for Windows Server Core, which can reduce OS patching by as much as 50-60%. Choice of deployment: With Microsoft, you have the unique ability to let customers choose where they want to deploy their applications, whether on-premises, in the cloud, a combination of the two. So you can deploy SQL Server in the way that best meets their specific business requirements. 1Spiceworks Report: Database Installs on SpiceWorks Network, as of February 28th, 2014.

How much is downtime costing your org?
As small and midsized businesses grow, so do the demands on the databases they rely on to help run their organizations. A slow-performing or unavailable database can cause significant business challenges. As small and midsized businesses grow, so do the demands on the databases they use to help run their organizations. Whether for inventory, online sales transactions, or customer management, a slow-performing or unavailable database can cause significant bottlenecks in the way people do their jobs—and it can cause customers to choose to do business elsewhere. Poor Productivity Lost Customers Order processing Customer management Inventory

Know your database is operating at the same speed as your business
Speed up transactions without having to buy new hardware Avoid downtime—for your database and your organization Powerful database functionality, affordable to small and midsize organizations with SQL Server 2014 Microsoft makes powerful database functionality available to small and midsize organizations with a range of performance enhancements in SQL Server 2014 Standard Edition. And with new in-memory technology built-in to SQL Server 2014 Enterprise Edition, businesses are able to perform transactions an average of 10x faster on the same hardware. SQL Server 2014 also includes built-in capabilities to avoid downtime—helping ensure your database, and your business, is always up and running. With SQL Server, you also get a proven database you can rely on. With an install base in the millions, SQL Server’s business-class data platform capabilities are the most widely used on the planet - 46% market share per IDC Unit Share. Rely on the most widely used database (IDC)

Easily backup your on-site SQL Server database to the cloud
Automate database backups to minimize data loss Encrypt your backup files for added protection Restore to the cloud if on-site servers are down Get fast, easy backup for your database with SQL Server and Windows Azure Back up SQL Server to Windows Azure For organizations running any version of SQL Server, Windows Azure offers a fast, easy way to back up your on-site database to the cloud. Your backup database gets all of the benefits of Windows Azure storage, including the ability to scale as your data grows, enterprise-grade data protection, and the elimination of capital expense for storage hardware, paying only for what you use. Backups can be automated, your backup files can be encrypted for added protection, and you can use point-in-time restore to recover data from a specified time in the past. In the case of an on-premises failure, you can also easily restore your backup in a Windows Azure Virtual Machine to help you get your database back online quickly. Footnote on disaster recovery with Windows Azure: For additional protection against failure and system downtime, you can get disaster recovery for your SQL Server database in the cloud with Windows Azure. Windows Azure disaster recovery can help to dramatically minimize service disruption if your database goes down. And because it leverages Windows Azure infrastructure, you can avoid the capital and operational costs of purchasing and maintaining additional hardware.

Host your apps in the cloud with Azure
Deploy quickly Avoid capital expense Scale up or down as needed About Windows Azure Cloud Security Fully managed and monitored infrastructure Data backed up in a choice of geographies Robust physical security and data protection Get the same level of protection chosen by Microsoft’s enterprise customers, including many of the world’s largest financial institutions. SQL Server Databases Orders Product AP Hosting your applications in the cloud with Windows Azure Many organizations today are choosing to host business applications in the cloud. With Windows Azure, you can quickly move applications from on-site servers to the cloud, creating major benefits, like: avoiding the capital expense of purchasing new server hardware, leveraging Windows Azure cloud infrastructure to scale up or down as needed, and getting the added protection of multiple data backups in the geographies you choose. With Windows Azure, you have a choice in how to make the cloud work for your business: you can build new “cloud-native” applications, or simply move applications from on-site servers to the cloud within a virtual machine (VM). Here are a few great examples to consider: Your collaboration platform (SharePoint customization) – Some organizations want to get the benefits of hosting their SharePoint platform in the cloud, but they require a greater level of customization than is available through SharePoint Online. To get the benefits of the cloud while maintaining the flexibility to customize your SharePoint site, you can host SharePoint in a virtual machine (VM) on Windows Azure. For many customers, this can provide the ideal balance of flexibility and convenience, giving you the control to customize your SharePoint experience while getting the cost benefits, ease of management, and scalability of cloud-based hosting. SQL Server Databases (SQL Server in a VM) – If you currently have a SQL Server database on- site, Windows Azure provides a fast, easy way to benefit from cloud-based hosting. Windows Azure makes it simple to move your SQL Server database to the cloud. From there, you can depend on Windows Azure to scale up or down as needed to support the changing data demands of your business without the need for new capital expense. You can also rely on automatic backups of your database for added protection. Hosting your database on Windows Azure also makes it easy to centralize your data and enable controlled access from mobile and remote customers and employees. Finally, because it’s Microsoft you have the advantage of knowing it engineered to work together from the ground up, ensuring the greatest stability and security for your data, whether on-site or in the cloud. Business Applications – A lot of small and midsized organizations are considering taking the first step of virtualizing their line-of-business applications, like accounting and CRM systems, by moving them into virtual machines (VMs) on an on-site server. Once virtualized, it is easy to move those applications to VMs hosted in the cloud, gaining the benefits of a fully-managed, scalable infrastructure while maintaining control over your application. If you are running your application on Windows Server bit or newer, you can virtualize and move to the cloud all at once. <Note to presenter: For customers hosting their own websites on-premises, there is a great opportunity to help them move their website to the cloud with Windows Azure. Please see the appendix for an additional slide on this topic.> A note about cloud security: One common concern for many customers new to the cloud is security, with the idea that moving sensitive data and applications off-site may compromise the level of data protection. However, when you compare the typical on-premises firewall protection deployed by many small and midsize organizations to the data protection and physical security measures implemented in Microsoft’s worldwide datacenters, there is no contest. With Windows Azure, you get the peace of mind in knowing that your applications and data are getting the same level of protection chosen by Microsoft’s enterprise customers, including many of the world’s largest financial institutions. Windows Azure provides a fully managed and monitored infrastructure, with data backed up in multiple geographies, along with a range of security measures like patch management, security monitoring, and cryptographic protection of messages. CRM HR Acct Collaboration Platform Business Applications Virtual Machines

Licenciamento & Preço 4/23/2017 Speaker Notes:

Mudanças Introduzidas no SQL 2012
4/23/2017 Mudanças Introduzidas no SQL 2012 Migração no Licenciamento por Core Receita adicional para renovação maior que 4 cores por socket Descontinuação do EE Server (por CAL) Limitação de 20 cores para clientes existentes de EE Server com SA Aumento de Preço na CAL- 27% Primeiro aumento de preço de CALs em vários anos Setting concepts, these rules apply broadly. Lançamento da Edição BI Server BI num modelo usuário/dispositivo Melhorias no SA - Virtualização Ilimitada & Mobilidade de Licença Mobilidade extendida para as principais edições do SQL, virtualização ilimitada para o EE © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Mudanças de Licenciamento do SQL Server 2014
4/23/2017 Mudanças de Licenciamento do SQL Server 2014 SQL 2014 Todas as edições Direitos do SQL ‘Fail-Over Servers’ é agora benefício do SA SQL 2014 Business Intelligence Edition Flexibilização nas regras de Multiplexação do SQL BI Edition Setting concepts, these rules apply broadly. SQL 2014 Todas as edições Nenhuma outra mudança em Licenciamento ou Preço © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Direitos de ‘Fail-Over Servers’ concedido através de Benefício do SA
Server & Tools Business 4/23/2017 Direitos de ‘Fail-Over Servers’ concedido através de Benefício do SA SQL Server 2012 Direitos de instalar e rodar um servidor de SQL passivo é concedido através de uma licença de servidor ativa Licença é a reasignada ao servidor passive durante um evento de failover, precisa seguir a regra de 90 dias do SA A P data movement SQL Server 2014 Direitos de instalar e rodar um servidor de SQL passivo é concedido através do benefício do SA Licença pode ser reasignada frequentemente entre os servidores através da Mobilidade de Licenças A P When licensing SQL 2012 the rights to run a second passive fail-over server were granted through the license assigned to the active server. The passive server is considered ‘warm’ in that there is no work offloaded from the primary server. During a ‘fail-over event’ the passive server now becomes ‘active’ and the license is re-assigned. Without Software Assurance the license must remained assigned for a period of 90d. With SQL 2014 the ‘Fail-over server’ is granted through a SA Benefit. Combined with License Mobility within a Server Farm (which is also a SA Benefit) we are enabling customers to have full flexibility to manage their high availability environment…for both planned and unplanned downtime. This addresses a big gap customers had with the 90d rule…where they had to remain on the secondary server for 90d before they could fail back to the primary active server (in the event of a fail-over). data movement SA Benefit Principais aprendizados: Servidores de Fail-over servers são concedidos através de um benefício do SA (Warm) Combinação da Mobilidade de Licença do SA fornece total flexibilidade para gerenciar downtime planejado e não planejado © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Flexibilidade na regra de multiplexação do BI Edition
Server & Tools Business 4/23/2017 Flexibilidade na regra de multiplexação do BI Edition SQL Server BI 2012 CALs exigidas para usuários e/ou dispositivos acessando o servidor de BI CALs exigidas para todos os tipos de fonte de dados que alimentam dados para o servidor de BI, independente se realizado através de batch ou em tempo real BI Users CALs Required Multiplexor CAL Required Data Sources CALs Required SQL Server BI 2014 CALs não são exigidas para fonte de dados que reune o processamento de dados no servidor de BI Pooling é uma atividade em que tarefas que ocorrem em diferentes momentos são processados ao mesmo tempo Acesso fora do pool precise de CALs Batch Pool SQL BI provides customers with a user or device based model for premium BI. Given that all server access requires CALs, there are many inadvertent license compliance scenarios that come up when feeding data into BI server. We have addressed this complex issue with SQL Server 2014 by enabling batch processing of data into SQL BI server without requiring CALs for those data sources supplying the data. We are defining ‘Batch Processing’ as an activity that allows a group of tasks occurring at different times to be processed all at the same time. It is important to note that this only applies to SQL BI Server. All access to SQL STD 2014 in the Server/CAL licensing model remain as is…with all server access requiring a CAL. BI Users CAL Required Multiplexor No CAL Required Data Sources No CAL Required Principais Aprendizados Usuários&Dispositivos que acessam o Servidor de BI através de processo batch não necessitam de CALs Acesso fora do pool a um Servidor BI necessitará de CALs © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Resumo das Mudanças de Licenciamento
4/23/2017 Resumo das Mudanças de Licenciamento SQL Server 2012 SQL Server 2014 Mudança Líquida Direitos de Failover Hot Warm Cold Instalação secundária exige uma licença Benefício do “Cold” DR concedido pelo SA Instalação secundária exige uma licença Benefício do “Cold” DR concedido pelo SA Nenhuma Instância secundária permitido no nivel da licença (sem SA) Regra de reasignação de 90 dias Licença primária com SA ativo garante a instância secundária rodando uma instância “Warm” Mobilidade de Licença sobrescreve a regra dos 90 dias Instância Secundária “Warm” é um benefíco do SA para o SQL 2014 Complementa a Mobilidade de Licença Valor Agregado do SA aumenta Instalação Secundária requer uma segunda licença Instalação Secundária requer uma segunda licença Nenhuma SQL Server BI Multiplexing rights O SQL BI segue regras típicas de multiplexação, colocando clientes em riscos de compliance devido ]as diversas fontes de dados existentes Flexibilização das regras de multiplexação do SQL BI para fontes de dados ‘pooled’ não exige mais CAL para essas fontes de dados Flexibilização das regras de multiplexação do SQL BI 2014 Flexibilização retrospective para os clientes de SQL BI 2012 via Product List © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Wrap up / Q&A Appendix

Go Dos Get Ready Stay Current Download SQL Server 2014 Preview
Microsoft Office365 4/23/2017 Go Dos Get Ready Download SQL Server 2014 Preview SQL Server Marketing Field Resources SQL Server Launch Portal Stay Current Review the latest competency requirement updates Access learning paths for detailed information on the latest training requirements and solutions. Get a technical preview with the Mission Critical Performance with SQL Server 2014 Jump Start Learn how to make the journey to the cloud with Platform for Hybrid Cloud with SQL Server 2014 Jump Start © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Ahead of the Game Campaign Resources
System Center Marketing 4/23/2017 Ahead of the Game Campaign Resources Leverage Server and Cloud Solutions to dramatically increase margin and keep SMB customers ahead of the game Be Lean & Stay Lean Understand how virtualization opens the door to value-added services and offerings. Business Anywhere Find out how you can support the expanding SMB remote and mobile workforce. Tap Your Data Goldmine Help SMBs use data to their advantage in three easy steps. Leverage Server and Cloud Solutions to dramatically increase margin and keep SMB customers ahead of the game. The Ahead of the Game campaign can help you reach business and IT decision makers in small and midsize companies with solution-based messaging that spans across Windows Server, Windows Azure, SQL Server, Intune, Office 365, Windows 8 and more. Get started at to find the marketing materials and sales tools you need get SMB customers—and your business—ahead of the game. Get started today! Visit to find the marketing materials and sales tools you need get SMB customers ahead of the game. © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

© 2013 Microsoft Corporation. All rights reserved
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

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