Using innovation models to grow the GLP business Kip Garland innovationSEED October 9 th, 2009.

Apresentação em tema: "Using innovation models to grow the GLP business Kip Garland innovationSEED October 9 th, 2009."— Transcrição da apresentação:

1 Using innovation models to grow the GLP business Kip Garland innovationSEED October 9 th, 2009

2 Fonte: J. Bradford De Long Anos atrás ($ Bilhões)

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4 How growth really works New Answers New Questions

5 Better Burning Illuminate

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8 iPERSPECTIVESiCOMPETENCIESiBELIEFS

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10 PassadoHojeFuturo Proposta de Valor Conveniência Marca Lixo / Esgoto O Futuro que Aceitamos Design Água Energia O Futuro que Criamos Eco-House

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13 New GLP business models as an Emergent Strategy $ 100 Starting Point Investment 1 Investment 2 Investment 1 0

14 Using innovation models to develop the GLP market Traditional Approach Find New Answers Analysis Recommendation Decision Launch Adjustment  Consulting Role – Analysis  Client Role – Decision Result – Reinforce existing BM Stimulate Create Test Design Format new Business Model  Consulting Role – Process  Client Role – New Thinking Result – New Revenue Streams / Biz Models Why Innovation approach? Wider range of options – New Possibilities that are not revealed by existing data Differentiation – Does not principally rely on facts known by everyone Engagement – Involves executives / staff in the thinking / creation process Learning by doing – Test new approaches in real contexts Innovation Approach Discover New Questions

15 As 10 coisas que você nunca ouviria um cliente dizer sobre a Evonik?

16 Maiores indignações do consumidor 3. Quais são as vulnerabilidades que existem nestas crenças?

17 Principais necessidades não resolvidas do consumidor 3. Quais são as vulnerabilidades que existem nestas crenças?

18 GLP INDUSTRY GROWTH INNOVATION BLUEPRINT A New Approach New insights about what really going on in people’s lives A Common Language Moving Beyond Distribution Models & One-Off Solutions A clear understanding of Business Model innovation New methodologies and approaches Demonstration Projects Business Model Innovation What are important new questions? Experiment to develop new business models…

19 Innovation Approach New GLP Business Models New Value Stimulate Create Test Design Pilot New Revenue Streams - BM Perform

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24 Using innovation models to grow the GLP business Kip Garland innovationSEED October 9 th, 2009 kgarland@iseed.com.br