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Media with the biggest affinity index*, Playhouses have an audience profile more qualified (top wealthiest people), more seats per room (if compared.

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Apresentação em tema: "Media with the biggest affinity index*, Playhouses have an audience profile more qualified (top wealthiest people), more seats per room (if compared."— Transcrição da apresentação:

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4 Media with the biggest affinity index*, Playhouses have an audience profile more qualified (top wealthiest people), more seats per room (if compared to movie theaters) and tickets around R$50 (US$28). *Source: Ipsos Marplan / AS AB 25+ / Grande SP Grande RJ / Consolidado 2010

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7 TRAFFIC – RIO DE JANEIRO PLAYHOUSEPLACEMENT# OF SEATS SESSIONS PER WEEK AUDIENCE PER WEEK ATTENTION INDEX CONSIDERED IMPACTS ANGLO AMERICANORIO DE JANEIRO %756 CASA DA GÁVEARIO DE JANEIRO %130 CLARA NUNESRIO DE JANEIRO %2.561 TEATRO DAS ARTESRIO DE JANEIRO %3.702 EDUARDO KRAICHETERIO DE JANEIRO %1.102 GRANDES ATORES - AZULRIO DE JANEIRO %2.364 GRANDES ATORES - VERMELHARIO DE JANEIRO % MIGUEL FALABELLARIO DE JANEIRO %860 SESIRIO DE JANEIRO %972 SOLAR DE BOTAFOGORIO DE JANEIRO %972 VANNUCCIRIO DE JANEIRO %4.374

8 PLAYHOUSEPLACEMENT# OF SEATS SESSIONS PER WEEK AUDIENCE PER WEEK ATTENTION INDEX CONSIDERED IMPACTS AMILSÃO PAULO %1.263 ANHEMBI MORUMBISÃO PAULO %2.456 AUGUSTASÃO PAULO %1.232 BIBI FERREIRASÃO PAULO %2.430 BRADESCOSÃO PAULO %4.721 BRIGADEIROSÃO PAULO %2.646 CLEYDE YACÓNISSÃO PAULO %933 EVA WILMASÃO PAULO %2.646 FOLHASÃO PAULO %1.970 FREI CANECASÃO PAULO %2.916 GAZETASÃO PAULO %2.268 GRANDE OTELOSÃO PAULO %1.982 TRAFFIC – SÃO PAULO

9 PLAYHOUSEPLACEMENT# OF SEATS SESSIONS PER WEEK AUDIENCE PER WEEK ATTENTION INDEX CONSIDERED IMPACTS JUCA CHAVEZSÃO PAULO %2.242 MARIA DELLA COSTASÃO PAULO %1.598 PROCÓPIO FERREIRASÃO PAULO %2.533 RAUL CORTEZSÃO PAULO %1.404 RUTH ESCOBAR - DINA STAFSÃO PAULO %2.527 RUTH ESCOBAR - GIL VICENTESÃO PAULO %2.054 SANTO AGOSTINHOSÃO PAULO %5.040 SÃO PEDROSÃO PAULO %687 SILVIO ROMEROSÃO PAULO %864 UNIÃO CULTURALSÃO PAULO %1.264 VIVOSÃO PAULO %783 TRAFFIC – SÃO PAULO

10 RATES (USD) Auwe positions playhouses as a clear and competitive media, and values what is really important: THE AUDIENCE. The following proposal is based on the 60% of total occupancy of the chosen playhouses. Therefore, we arrived to a C.P.I. (cost per impact) value, which is multiplied by the estimated number of impacts that your spot is going to reach. Example: Teatro Procópio Ferreira # of seats: 670 x # of sessions per week: 7 x estimated occupancy index: 60% = audience per week: Discount: 40% Final Gross Rate – C.P.I.: US$ 1,04 Proposal Teatro Procópio Ferreira – 01 week Final Gross Rate – Proposal: US$ 2.926,56

11 EXAMPLE PROPOSAL SPOT :30 # of weeks2 # of rooms14 Gross Rate - C.P.I.* $ 1,73 Discount50% Final Gross Rate - C.P.I.*$ 0,86 Final Gross Rate - Proposal$ ,88 AUDIENCE STUDIES Estimated audience per room per week** Estimated audience - total period # of gross impacts Attention index90% Average of impacts considered in the period PLACEMENTPLAYHOUSE RIO DE JANEIROTEATRO CLARA NUNES RIO DE JANEIROTEATRO DAS ARTES RIO DE JANEIROTEATRO DOS GRANDES ATORES - SALA AZUL RIO DE JANEIROTEATRO DOS GRANDES ATORES - SALA VERMELHA RIO DE JANEIROTEATRO MIGUEL FALABELLA RIO DE JANEIROTEATRO VANNUCCI SÃO PAULOTEATRO AUGUSTA SÃO PAULOTEATRO BRADESCO SÃO PAULOTEATRO FOLHA SÃO PAULOTEATRO FREI CANECA SÃO PAULOTEATRO GAZETA SÃO PAULOTEATRO PROCÓPIO FERREIRA SÃO PAULOTEATRO RAUL CORTEZ SÃO PAULOTEATRO VIVO Playhouses considered in the proposal: *C.P.I. = cost per impact / **Basis for calculating: 60% of rooms occupancy

12 Available Plays - Showing CABARET (Brazilian version of the Broadway Musical) Teatro Procópio Ferreira – until February, 26 th Shell Awards – 02 nominees: best actor and illumination Folha de SP (November, 10 th, 2012) – Musical review: great! Sold out until the end of January Tickets around US$ 86 HAIR (Brazilian version of the Broadway Musical) Teatro Frei Caneca – until April, 29 th Sessions with all seats occupied Tickets around US$ 84

13 Available Plays - Showing CADA UM COM SEUS POBREMA (Comedy) Teatro Frei Caneca – until March, 21st Showing since 2004 Sessions with all seats occupied Tickets around US$ 40 OS SUBURBANOS (Comedy) Teatro Miguel Falabella – until February, 26th Showing since 2005

14 Available Plays - Showing COMÉDIA EM PÉ (Stand-up comedy) Teatro das Artes – until June, 28 th Showing since 2008

15 Available Plays – Coming Soon PRISCILLA (Brazilian version of the Broadway Musical) Teatro Bradesco – March, 16 th Mega production. First time in Brazil. TIM MAIA – VALE TUDO (Musical about a famous brazilian singer) Teatro Procópio Ferreira – March, 9th Success of public and review during Rio de Janeiro season (SOLD OUT)

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