Media with the biggest affinity index*, Playhouses have an audience profile more qualified (top wealthiest people), more seats per room (if compared.

Apresentação em tema: "Media with the biggest affinity index*, Playhouses have an audience profile more qualified (top wealthiest people), more seats per room (if compared."— Transcrição da apresentação:

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4 Media with the biggest affinity index*, Playhouses have an audience profile more qualified (top wealthiest people), more seats per room (if compared to movie theaters) and tickets around R$50 (US$28). *Source: Ipsos Marplan / AS AB 25+ / Grande SP Grande RJ / Consolidado 2010

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7 TRAFFIC – RIO DE JANEIRO PLAYHOUSEPLACEMENT# OF SEATS SESSIONS PER WEEK AUDIENCE PER WEEK ATTENTION INDEX CONSIDERED IMPACTS ANGLO AMERICANORIO DE JANEIRO280584090%756 CASA DA GÁVEARIO DE JANEIRO80314490%130 CLARA NUNESRIO DE JANEIRO52792.84690%2.561 TEATRO DAS ARTESRIO DE JANEIRO457154.11390%3.702 EDUARDO KRAICHETERIO DE JANEIRO34061.22490%1.102 GRANDES ATORES - AZULRIO DE JANEIRO398112.62790%2.364 GRANDES ATORES - VERMELHARIO DE JANEIRO39881.91090% 1.719 MIGUEL FALABELLARIO DE JANEIRO4501095590%860 SESIRIO DE JANEIRO45041.08090%972 SOLAR DE BOTAFOGORIO DE JANEIRO30061.08090%972 VANNUCCIRIO DE JANEIRO450184.86090%4.374

8 PLAYHOUSEPLACEMENT# OF SEATS SESSIONS PER WEEK AUDIENCE PER WEEK ATTENTION INDEX CONSIDERED IMPACTS AMILSÃO PAULO33471.40390%1.263 ANHEMBI MORUMBISÃO PAULO75862.72990%2.456 AUGUSTASÃO PAULO32671.36990%1.232 BIBI FERREIRASÃO PAULO300152.70090%2.430 BRADESCOSÃO PAULO145765.24590%4.721 BRIGADEIROSÃO PAULO70072.94090%2.646 CLEYDE YACÓNISSÃO PAULO28861.03790%933 EVA WILMASÃO PAULO70072.94090%2.646 FOLHASÃO PAULO304122.18990%1.970 FREI CANECASÃO PAULO60093.24090%2.916 GAZETASÃO PAULO70062.52090%2.268 GRANDE OTELOSÃO PAULO73452.20290%1.982 TRAFFIC – SÃO PAULO

9 PLAYHOUSEPLACEMENT# OF SEATS SESSIONS PER WEEK AUDIENCE PER WEEK ATTENTION INDEX CONSIDERED IMPACTS JUCA CHAVEZSÃO PAULO346122.49190%2.242 MARIA DELLA COSTASÃO PAULO37081.77690%1.598 PROCÓPIO FERREIRASÃO PAULO67072.81490%2.533 RAUL CORTEZSÃO PAULO52051.56090%1.404 RUTH ESCOBAR - DINA STAFSÃO PAULO390122.80890%2.527 RUTH ESCOBAR - GIL VICENTESÃO PAULO317122.28290%2.054 SANTO AGOSTINHOSÃO PAULO718135.60090%5.040 SÃO PEDROSÃO PAULO636276390%687 SILVIO ROMEROSÃO PAULO200896090%864 UNIÃO CULTURALSÃO PAULO26091.40490%1.264 VIVOSÃO PAULO290587090%783 TRAFFIC – SÃO PAULO

10 RATES (USD) Auwe positions playhouses as a clear and competitive media, and values what is really important: THE AUDIENCE. The following proposal is based on the 60% of total occupancy of the chosen playhouses. Therefore, we arrived to a C.P.I. (cost per impact) value, which is multiplied by the estimated number of impacts that your spot is going to reach. Example: Teatro Procópio Ferreira # of seats: 670 x # of sessions per week: 7 x estimated occupancy index: 60% = audience per week: 2.814 Discount: 40% Final Gross Rate – C.P.I.: US$ 1,04 Proposal Teatro Procópio Ferreira – 01 week Final Gross Rate – Proposal: US$ 2.926,56

11 EXAMPLE PROPOSAL SPOT :30 # of weeks2 # of rooms14 Gross Rate - C.P.I.* $ 1,73 Discount50% Final Gross Rate - C.P.I.*$ 0,86 Final Gross Rate - Proposal$ 67.077,88 AUDIENCE STUDIES Estimated audience per room per week** 2.776 Estimated audience - total period 77.726 # of gross impacts 77.726 Attention index90% Average of impacts considered in the period 69.954 PLACEMENTPLAYHOUSE RIO DE JANEIROTEATRO CLARA NUNES RIO DE JANEIROTEATRO DAS ARTES RIO DE JANEIROTEATRO DOS GRANDES ATORES - SALA AZUL RIO DE JANEIROTEATRO DOS GRANDES ATORES - SALA VERMELHA RIO DE JANEIROTEATRO MIGUEL FALABELLA RIO DE JANEIROTEATRO VANNUCCI SÃO PAULOTEATRO AUGUSTA SÃO PAULOTEATRO BRADESCO SÃO PAULOTEATRO FOLHA SÃO PAULOTEATRO FREI CANECA SÃO PAULOTEATRO GAZETA SÃO PAULOTEATRO PROCÓPIO FERREIRA SÃO PAULOTEATRO RAUL CORTEZ SÃO PAULOTEATRO VIVO Playhouses considered in the proposal: *C.P.I. = cost per impact / **Basis for calculating: 60% of rooms occupancy

12 Available Plays - Showing CABARET (Brazilian version of the Broadway Musical) Teatro Procópio Ferreira – until February, 26 th Shell Awards – 02 nominees: best actor and illumination Folha de SP (November, 10 th, 2012) – Musical review: great! Sold out until the end of January Tickets around US$ 86 HAIR (Brazilian version of the Broadway Musical) Teatro Frei Caneca – until April, 29 th Sessions with all seats occupied Tickets around US$ 84

13 Available Plays - Showing CADA UM COM SEUS POBREMA (Comedy) Teatro Frei Caneca – until March, 21st Showing since 2004 Sessions with all seats occupied Tickets around US$ 40 OS SUBURBANOS (Comedy) Teatro Miguel Falabella – until February, 26th Showing since 2005

14 Available Plays - Showing COMÉDIA EM PÉ (Stand-up comedy) Teatro das Artes – until June, 28 th Showing since 2008

15 Available Plays – Coming Soon PRISCILLA (Brazilian version of the Broadway Musical) Teatro Bradesco – March, 16 th Mega production. First time in Brazil. TIM MAIA – VALE TUDO (Musical about a famous brazilian singer) Teatro Procópio Ferreira – March, 9th Success of public and review during Rio de Janeiro season (SOLD OUT)

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