PIRAMIDEAGITA SÃO PAULO PIRAMIDEAGITA
% Júnior, J.F, Andrade, D.,Oliveira, L., Ceschini, F.L., e Matsudo, V., 2005 I International Congress on PA&PA, Atlanta, 2006) X 2 corrigido g.l p<0,05 *p<0,05 Idade (16,2±0,9 anos) ensino médio N: 621 * * * * Agita Galera Impact on Knowledge of CDC/ACSM Recommendation
% ESTADUAL n: 505 PARTICULAR n: 447 Idade: 14 – 18 anos São Paulo - Capital %: 37,10 *p<0,05 * Andrade D, et al., ICPAPH, Atlanta, 2006 Agita Galera – 10 Year Impact on Students Physical Activity Level
Promoting PA in the Worksite Promoting PA in the Worksite Promoting PA in a World of Diversity
Agita PA for the Workers
Moderate Physical Activity % Pre-intervention Post-intervention 54,7 44,5 21,9 9,4 23,4 46,1 Source: SUPPORTE, 2003
Matsudo S et al, MSSE, % 60.0% * 61.2% * 32.7% Physical Activity Level from People over 50 years-old involved in a PA Promotion Program *p≤.05
Un-Paid Media Un-Paid Media
Agita Galera Media Impact
AGITA GALERA Un-Paid Media Impact
AGITA SÃO PAULO - Celafiscs Knowledge AGITA SÃO PAULO PROGRAM RECALL Metropolitan Region AGITA SÃO PAULO PROGRAM RECALL Metropolitan Region Brand Purpose
Advocacy at the Medical Sector Advocacy at the Medical Sector
São Paulo Medical Association
Target: Over Medical Doctors