2from Brazilian Popular and Instrumental Music PROJECT OBJECTIVELaunching new talentsfrom Brazilian Popular and Instrumental MusicDEVELOPMENTPHASE 01E-Festival LaunchJun 02 – Jun 05Press Consultancy ServiceSamsung E-Festival CampaignWebsite launchPHASE 02SubscriptionsJun 02 - Jul 31Artists and Bands SubscriptionsPHASE 04Popular VotingAug Set 05Ten finalists promotion on web with songs, releases and interviewsPopular voting on website and appPHASE 05CelebrationSep Oct 31Winner promotion for each category (Brazilian Popular Music and Instrumental Music)Money prize for the tree best voted in each categoryConcert tour across tree cities in Brazil for the first place in each categoryProfessional consulting for the first placePHASE 03SelectionAgo 01- Ago 17Curatorship and jury assessment
3Campaing overview • 2014 Phases Social Media Digital content JuneJulyAugustSeptemberOctoberPhase 01LaunchJunPhase 02SubmissionJun 02 – Jul 31Phase 03Selection01 | Ago –17 |AgoPhase 04Popular Voting20| Aug - 05 | SetPhase 05Celebration - Concerts14 | Sep –31 | Oct TBDPhasesCampaign based on Facebook + YoutubeCoverage in Social MediaSocial MediaGoogle Adwords and Displays AdsShowLivreFolhasp.com – SuperbannerRevista Trip – SuperbannerUOL – SuperbannerGuitarload – Banner | Island | PubliEditorial | NewsletterO Baterista – Banner | IslandTerritório da Música – SuperbannerTenho mais discos que amigos – LeaderboardMove that Jukebox – LeaderboardMistura Urbana – LeaderboardFacebook - BannerGoogle Adwords and Displays AdsGuitarload– super bannerRevista Trip – super bannerUOLRock Gaúcho (PoA) – bannerIbahia.com (Salvador)Digital contentMedia chanelsVideo bannersFolha de SP - ¼ of a page / ½of a pageFolha de SP - ¼ of a pageMidia PressRevista Folha de SPRevista SerafitnaRevista PiauíRevista TripEldorado FM – spot 30’'Eldorado FMCultura FMCidade Web RockItapema (PoA)Radio
4Curator Thomas Roth* Curator function Thomas Roth is one of the most relevant personalities to Brazilian music.As a composer, at 80’s, he has his songs recorded by significant Brazilian artists as Elis Regina and Roupa Nova.In the last decade, he has worked as consultant and musical producer. Nowadays he is the owner of a renowned producer of soundtracks for advertising and nationally famous for his work at the TV programs Ídolos, Astros and Qual é seu talento? – Thomas used to be jury and mentor of new talents at these programs.Curator functionThe curator will be responsible for evaluating the inscriptions. He will count on the assistance of two juries – recognized professionals in the area – and will select 05 new talents for each category: Brazilian Popular Music and Instrumental Music.These 10 artists will be submitted to popular vote, which will define the best artist in each category.Estimated number of inscriptions: 2500 artists / groups.*Curator contracted.
5Concert suggestions Open air in São Paulo Artists Place suggested September 14thArtistsGilberto GilHamilton de Holanda**One of the biggest names from Brazilian Popular Music, Gil is an iconic figure on festivals and technology.National musician with international prestige as one of the best bandoleiros nowadays.Place suggestedIbirapuera Park | Capacity: 15 thousand peopleIbirapuera is the most important urban park in São Paulo with an area of Km2. Museums, auditoriums, the Bienal are part of the park located in one of the most beautiful and charming region of São Paulo.*Artists and places under negotiation.**The instrumental musician Hamilton de Holanda is suggest to play in all concerts with the respectives MPB artists.
6Concert suggestions Rio de Janeiro – October 17th Artist Place Maria RitaBradescoTheatreDaughter from the legend singer Elis Regina, Maria Rita has the new Brazilian Popular Music DNA. With a sophisticated talent, she keeps the legacy from her mother.Capacity: 1060 seatingPorto Alegre – October 24thArtistPlaceLenineBourbon TheatreCapacity: 1144 seatingCreative, talented, versatile, Lenine is considered the principal reference for new artists in Brazil.*Artists and places under negotiation.
27Budget planning* U$ 70.000,00 to U$ 105.000,00 Public Park right of use – municipal tax by using the public space (São Paulo)U$ ,00 to U$ ,00Theatre location for indoor presentation (Salvador and Porto Alegre)U$ ,00 for each presentationVisual communication for the open air presentation in São Paulo (stage scenography – depends on the park management and licenses. Each park has it owns rules for brand exposure)U$ ,00Curator + Artistic (caches, licenses and tax)U$ ,00Media PlanU$ ,00*The budget will be confirmed as soon as the contracts with locations, artists, curator, medias and suppliers are conclude.