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PublicouBruna Solomon Alterado mais de 9 anos atrás
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Using innovation models to grow the GLP business Kip Garland innovationSEED October 9 th, 2009
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Fonte: J. Bradford De Long Anos atrás ($ Bilhões)
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How growth really works New Answers New Questions
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Better Burning Illuminate
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iPERSPECTIVESiCOMPETENCIESiBELIEFS
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PassadoHojeFuturo Proposta de Valor Conveniência Marca Lixo / Esgoto O Futuro que Aceitamos Design Água Energia O Futuro que Criamos Eco-House
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New GLP business models as an Emergent Strategy $ 100 Starting Point Investment 1 Investment 2 Investment 1 0
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Using innovation models to develop the GLP market Traditional Approach Find New Answers Analysis Recommendation Decision Launch Adjustment Consulting Role – Analysis Client Role – Decision Result – Reinforce existing BM Stimulate Create Test Design Format new Business Model Consulting Role – Process Client Role – New Thinking Result – New Revenue Streams / Biz Models Why Innovation approach? Wider range of options – New Possibilities that are not revealed by existing data Differentiation – Does not principally rely on facts known by everyone Engagement – Involves executives / staff in the thinking / creation process Learning by doing – Test new approaches in real contexts Innovation Approach Discover New Questions
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As 10 coisas que você nunca ouviria um cliente dizer sobre a Evonik?
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Maiores indignações do consumidor 3. Quais são as vulnerabilidades que existem nestas crenças?
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Principais necessidades não resolvidas do consumidor 3. Quais são as vulnerabilidades que existem nestas crenças?
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GLP INDUSTRY GROWTH INNOVATION BLUEPRINT A New Approach New insights about what really going on in people’s lives A Common Language Moving Beyond Distribution Models & One-Off Solutions A clear understanding of Business Model innovation New methodologies and approaches Demonstration Projects Business Model Innovation What are important new questions? Experiment to develop new business models…
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Innovation Approach New GLP Business Models New Value Stimulate Create Test Design Pilot New Revenue Streams - BM Perform
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Using innovation models to grow the GLP business Kip Garland innovationSEED October 9 th, 2009 kgarland@iseed.com.br
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