PIRAMIDEAGITA SÃO PAULO PIRAMIDEAGITA. % Júnior, J.F, Andrade, D.,Oliveira, L., Ceschini, F.L., e Matsudo, V., 2005 I International Congress on PA&PA,

Apresentação em tema: "PIRAMIDEAGITA SÃO PAULO PIRAMIDEAGITA. % Júnior, J.F, Andrade, D.,Oliveira, L., Ceschini, F.L., e Matsudo, V., 2005 I International Congress on PA&PA,"— Transcrição da apresentação:

1 PIRAMIDEAGITA SÃO PAULO PIRAMIDEAGITA

2 % Júnior, J.F, Andrade, D.,Oliveira, L., Ceschini, F.L., e Matsudo, V., 2005 I International Congress on PA&PA, Atlanta, 2006) X 2 corrigido g.l p<0,05 *p<0,05 Idade (16,2±0,9 anos) ensino médio N: 621 * * * * Agita Galera Impact on Knowledge of CDC/ACSM Recommendation

3 % ESTADUAL n: 505 PARTICULAR n: 447 Idade: 14 – 18 anos São Paulo - Capital  %: 37,10 *p<0,05 * Andrade D, et al., ICPAPH, Atlanta, 2006 Agita Galera – 10 Year Impact on Students Physical Activity Level

4 Promoting PA in the Worksite Promoting PA in the Worksite Promoting PA in a World of Diversity

5 Agita PA for the Workers

6 Moderate Physical Activity % Pre-intervention Post-intervention 54,7 44,5 21,9 9,4 23,4 46,1 Source: SUPPORTE, 2003

7

8 Matsudo S et al, MSSE,2006 19992004 30.7% 60.0% * 61.2% * 32.7% Physical Activity Level from People over 50 years-old involved in a PA Promotion Program 1999 - 2004 *p≤.05

9 Un-Paid Media Un-Paid Media

10 Agita Galera Media Impact

11 AGITA GALERA Un-Paid Media Impact

12 AGITA SÃO PAULO - Celafiscs Knowledge AGITA SÃO PAULO PROGRAM RECALL Metropolitan Region AGITA SÃO PAULO PROGRAM RECALL Metropolitan Region Brand Purpose

13 Advocacy at the Medical Sector Advocacy at the Medical Sector

14 São Paulo Medical Association

15 Target: Over 100.000 Medical Doctors