Business Unit - Marketing Research. The Marketing Evolution Co. 2 Marketing Research with Strategic View Using its expertise in management, SMG applies.

Apresentação em tema: "Business Unit - Marketing Research. The Marketing Evolution Co. 2 Marketing Research with Strategic View Using its expertise in management, SMG applies."— Transcrição da apresentação:

1 Business Unit - Marketing Research

2 The Marketing Evolution Co. 2 Marketing Research with Strategic View Using its expertise in management, SMG applies a complete strategic view in all qualitative and quantitative Marketing Research; This is SMG´s Main Goal: assures the practical application of business information and insights as soon as the Marketing Research process ends, enabling a consistent and valid decision process.

3 The Marketing Evolution Co. 3 Marketing Research with an Integrated View SMG has its own planning, operational and analysis business structures. By this manner, Share has autonomy and flexibility in all sorts of marketing research projects; And SMG has also associated long term partnerships with other leading Brazilian and Foreign companies, maintaining through those partners a network of high quality marketing research professionals even in critical steps like data gathering, codification and processing; SMG´s outstanding team assures precision and relevance to all information, considering company needs and industry concerns.

4 The Marketing Evolution Co. 4 SMG´s Marketing Research Methodology Diagnóstico de Pesquisa: COMPREENSÃO DA NECESSIDADE DE TOMADA DE DECISÃO 1 Desenho do Projeto de Pesquisa: PLANEJAMENTO 2 Desenvolvimento do Projeto de Pesquisa: OPERAÇÃO + PROCESSAMENTO E ANÁLISE DE DADOS 3 Finalização do Projeto de Pesquisa: PROCESSO COLABORATIVO + RECOMENDAÇÕES ESTRATÉGICAS 4 Instituto Tradicional SMG

5 The Marketing Evolution Co. 5 SMG´s Research Expertise Areas SMG has the following expertise areas: Data gathering marketing performance highlights; Customer satisfaction; Product tests; Institutional Public Image; Branding and products positioning; Marketing opportunities and trends; Customers and marketing channels needs; Competitive Intelligence; Market and Industry analysis.

6 The Marketing Evolution Co. 6 SMG´s Research Techniques Some examples of SMG Marketing Research Techniques: Business to Business Quantitative research –face-to-face/ by phone; Business to Consumer Quantitative research –face-to-face/ by phone; Focus Group; Blind Test; In-depth Interviews; Desk Research; Product Clinics; Experimental Research.