Venta & Brightcove Video Cloud Distribuição de Video via Internet Captacao, Enconding, Escalabilidade, Distribuição, Live Streaming Roberto Nunes

© 2011 Brightcove, Inc. All Rights Reserved. Innovation for Every Screen TV EverywhereMobileConnected TV

© 2011 Brightcove, Inc. All Rights Reserved. Open Video Player (OVP) RTMP, RTMPE, HTTP CDN Flexible & customizable player and viewer experiences with rich, full-screen up to HD quality Integrated viewer sharing and discovery features Multi-bitrate streaming Flexible developer tools & API Industry standard video formats, including MPEG- 4 / H.264 and Flash Video profiles Aspera Connect & Upload, FTP Batch, Live Streaming Internet & TV Everywhere

© 2011 Brightcove, Inc. All Rights Reserved. Envio Seguro do Video

© 2011 Brightcove, Inc. All Rights Reserved. Estudo de Caso brightcove/our-customers/gannett

© 2011 Brightcove, Inc. All Rights Reserved. Trusted By The Worlds Most Recognized Brands #1 trafficked music video site Top 5 iPhone app

© 2011 Brightcove, Inc. All Rights Reserved. Trusted By The Worlds Most Recognized Brands Live Streaming to Facebook 100k+ concurrent users

© 2011 Brightcove, Inc. All Rights Reserved. Trusted By The Worlds Most Recognized Brands 175% Traffic Increase HTML5 for iPad launch

© 2011 Brightcove, Inc. All Rights Reserved. Global Scale That Companies Depend On customers in 50+ Countries Powering video on 10,000+ web properties In 2010 Number of active customers has more than tripled 500M Streams per month Storage consumption over 2TB/day API usage peaks at 150M calls/day Player loads doubled to well over 120M/day 4x growth in transcoding capacity for over 40K files/day

© 2011 Brightcove, Inc. All Rights Reserved. Foco, Inovação, Especialização, Escala e Suporte Invented OVP Category BEML & Player Customization Advertising Standards Adaptive Encoding Syndication & Distribution Social Media Integration Mobile Web & Apps Cloud Computing & SaaS

© 2011 Brightcove, Inc. All Rights Reserved. 11 TVE Landscape

© 2011 Brightcove, Inc. All Rights Reserved. ad-supported, subscription, pay-per-view, multiples formats Flexible ad insertion, management tools and support for advanced ad formats Integration with all leading ad trafficing platforms Bundled Video Analytics module Pre-video ads, in-video ads, pos-video ads, banners, in video clickable content, video-pop-up content,... Reports Monetização e acompanhamento

© 2011 Brightcove, Inc. All Rights Reserved. O conteúdo é importante mas o consumidor manda mais. Netflix foi a única coisa que comprovadamente diminuiu a pirataria Aumentar a janela do Hulu comprovadamente aumentou a pirataria On Demand é o comportamento natural do consumidor, ver o que eu quiser quando eu quiser, a Geração pos-Y não vai ver TV de outra maneira. Ao vivo é para eventos e esportes para isso o broadcast é imbativel. Live Streaming funciona bem mas tem sempre atrasos. Ginga pode trazer interatividade para o broadcast mas a realidade é que a maioria já tem usado mais de uma tela ao mesmo tempo é só acompanhar o trending topics Brasil para comprovar isso. O broadcast praticamente manda no trending topics. Transição gradual, primeiro impacto na TV a cabo O consumidor é rei

Thank you. © 2011 Brightcove, Inc. All Rights Reserved. Roberto Nunes