Customer Reference Slide August, 2013

©2013 SAP AG or an SAP affiliate company. All rights reserved.2 Customer Reference Slide  One-page snapshot of successful implementation; baseline value collateral deliverable  Produced either in conjunction with BTS or as standalone asset  Easily included in customer presentations  Content includes: –Company data –Company’s Top Objectives –Success Metrics for Key Benefits –Resolution –SAP products selected & implementation highlights –Customer Quote

©2013 SAP AG or an SAP affiliate company. All rights reserved.3 Style Guidelines Please note:  Use only Microsoft Office PowerPoint 2007 and save file as “pptx.”  The font type, font size, and font color are not allowed to change.  Do not alter the layout (do not change the line spacing or margins).  Do not reorder or reposition the headings.  Make sure all content fits in the text boxes. Do not change the size of the text boxes.  The size and color of the bullet points are not allowed to change.  If a section has only one statement, do not use a bullet point and move the text flush left. Logo requirements:  EPS format (vectorized), highest logo quality or  JPEGformat (min. 600 KB = 0.6 MB) or  PNGformat (min. 600 KB = 0.6 MB)  Size about 5 cm x 5 cm  Resolution min. 300 dpi  For legal reasons, customer logos must be provided by the customer.  Your logo must be taller than the SAP Partner logo.

©2013 SAP AG or an SAP affiliate company. All rights reserved.4 Content Guidelines Please note:  Use only One Voice approved product names. Do not use software version numbers. Please consult the SAP Partner Branding Guidelines on the Application Development Partner Center within the “Other useful resources” section.Application Development Partner Center  Use a tone of voice that is clear, insightful, approachable, and optimistic.  Spell out any acronyms – product names, customer names, lingo, etc.  Avoid unsupported statements that promise quick integration and adoption through ease of use (i.e. simple, easy, effortless, seamless, out-of-the-box, end-to-end). Avoid using “go-live” as a noun.  Create a customer-centric title. –Use a catchy title that includes the customer's name, implemented solution, and the overall benefit received, using words that describe the customer's business function, if possible. (example: “Schumacher Elevator Opens Door to Improved Performance with SAP® Business Suite”)  Always note a short implementation time, if applicable.  Mention competitive win or replacement, if applicable. Avoid any inflammatory language; just state the facts.  Benefits –Mention quantifiable benefits where possible and include overall ROI, if available. –Select benefits that are reasonably intuitive to understand. –Select benefits that are most relevant to the primary solution featured. Reference slides require customer approval!

©2013 SAP AG or an SAP affiliate company. All rights reserved.5 Process 1. Download the template from and-sell/sap-store and fill it in. and-sell/sap-store Send the reference template and the „End Customer Acceptance Form“ to your customer for approval. 2. Send it to your SAP Partner Manager or to the address below for review and approval: Make sure you include „Customer Reference Story“ in your subject line 3. SAP will return the approved template to you 4. Publish the reference e.g. on your storefront, website or in your newsletter

©2013 SAP AG or an SAP affiliate company. All rights reserved.6 Headline Runs Here and Here and Here with SAP ® Solution Company or Organization With Extension (Inc., S. A.) Headquarters or Location City, State (spell out state) Industry(ies) Use standard SAP industry list Products and Services Seriae publi dem iu quem Employees 0,000 Revenue or Budget US$xyz billion (lowercase billion/million) Web Site(s) Partner App on SAP Store The company’s top objectives  Bullet Seriae publi dem iu quem fatarictui poricia cesta, que tem maio  Bullet Seriae publi dem iu quem fatarictui poricia cesta, que tem maio quem fatarictui poricia cesta, que tem maio  Bullet Seriae publi dem iu quem fatarictui poricia cesta, que tem maio The resolution  Bullet Seriae publi dem iu quem fatarictui poricia cesta, que tem maio  Bullet Seriae publi dem iu quem fatarictui poricia cesta, que tem maio quem fatarictui poricia cesta, que tem maio  Bullet Seriae publi dem iu quem fatarictui poricia cesta, que tem maio The key benefits  Bullet Seriae publi dem iu quem fatarictui poricia cesta, que tem maio  Bullet Seriae publi dem iu quem fatarictui poricia cesta, que tem maio quem fatarictui poricia cesta, que tem maio  Bullet Seriae publi dem iu quem fatarictui poricia cesta, que tem maio 00 % Seriae publi, dem iu quem, paridii ssenat 00 % Seriae publi, dem iu quem, paridii ssenat 00 % Seriae publi, dem iu quem, paridii ssenat “Customer quote here, e.g., SAP benefits or expected benefits, implementation success, reasons SAP was selected. Customer quote here.” Author Name, Title/Function, Company Customer logo here Partner’s logo here

©2013 SAP AG or an SAP affiliate company. All rights reserved.7 Headline area Drawing area White space The Grid