Inovação no Modelo do Negócio Impacto da Inovação na Competitividade Prof. Luiz Di Serio Prof. Marcos Vasconcellos Impacto da Inovação na Competitividade Prof. Luiz Di Serio Prof. Marcos Vasconcellos Apresentação A. Thomaz P. Lessa Neto Caio Ramalho Apresentação A. Thomaz P. Lessa Neto Caio Ramalho

(a) Migração de Valor 2 Adrian J. Slywotzky: Harvad College; JD from Harvard Law School; MBA from Harvard Business School; He has worked as a consultant since 1979; One of the most renowned consultants of the United States; He was elected as one of the 25 best consultants in 2000 and 2008; Currently a partner at Olivier Wyman (top ranked consultant firm). 2 Books: Value Migration: How to Think Several Moves Ahead of the Competition (1995) The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits with David J. Morrison and Bob Andelmann (1998) Profit Patterns: 30 Ways to Anticipate and Profit from Strategic Forces Reshaping Your Business with David J. Morrison and Ted Moser (1999) How Digital Is Your Business with David J. Morrison (2000) Profit Patterns: A Field Guide with David J. Morrison (2002) The Art of Profitability (2004) How to Grow When Markets Don't with Richard Wise (2005) The Upside: From Risk Taking to Risk ShapingHow to Turn Your Greatest Threat into Your Biggest Growth Opportunity with Karl Weber (2007)

33 Value Migration (Adrian Slywotzky) 182cb955679b c3fca5b3e78e8 How does Profit Happen (Adrian Slywotzky) (a) Migração de Valor

(b) Inovação no Conceito do Negócio 4 Gary P. Hamel: PhD University of Michigan (1990) Gary Hamel is the originator (with Prahalad) of the concept of Core Competencies. Visiting Professor of Strategic Management at LBS, and former visiting Professor at the University of Michigan and at HBS. The Wall Street Journal in 2008 has ranked Gary Hamel as one of the world's most influential business thinkers Fortune magazine: "the world's leading expert on business strategy". 4 Books: [with C.K. Prahalad] HBS Press, 1996 Plume, 2002 [with Bill Breen] HBS Press, 2007

55 Management MUST be Reinvented (Gary Hamel) Building Organizations for the Future (Gary Hamel) (b) Inovação no Conceito do Negócio

(c) Inovação de Valor 6 W. Chan Kim: The Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management, INSEAD Fellow, World Economic Forum Advisor, European Unions Economic Policy Center Co-founder, Value Innovation Network Recipient, Eldridge Haynes Prize, best original paper in international business 6 Renée Mauborgne: Distinguished Fellow and a professor of Strategy and Management at INSEAD Fellow of the World Economic Forum Selected for Thinkers 50 With Chan Kim, named "the number one gurus of the future," L/Expansion, Frances leading business magazine Author of five worldwide best-selling Harvard Business Review articles, two of which were selected as among the best classic articles ever published by HBR Winner of the Eldridge Haynes Prize for best original paper in international business.

7 Acima de 1 milhão de cópias vendidas em 2005; Traduzida para mais de 41 idiomas; Já ensinada como uma teoria de estratégia em várias escolas; Baseado em pesquisas de décadas e em diversos artigos publicados em journals (ex: HBR); Obra que tem sido vendida mais rapidamente na história da Harvard Business School Press; O livro e a teoria levaram à fundação do IBOSI (2007) e à BOSN, rede de profissionais, acadêmicos e pesquisadores ligados ao tema; Diversos prêmios (c) Inovação de Valor Books:

8 (c) Inovação de Valor ManagemenTV - Blue Ocean (Chan Kim) Innovation is Actually East (Tom Peters) The Google 9 notions to Innovation (GreenbushTV)

Estratégias do Oceano Azul 9

10 Artistas famosos Uso de Animais Concorrentes Aumento de Custos Diminuição de público Espetáculos Temáticos Novo público Diminuição de Custos Melhor infra- estrutura Estratégias do Oceano Azul

APÊNDICE ( Fonte: Portal EXAME ) Exemplos de OCEANO AZUL no BRASIL 130 ideias, um novo produto Como a subsidiária brasileira da Kimberly-Clark está aplicando a metodologia do oceano azul para conseguir inovar -- e ganhar mercado -- num setor em que quase nada muda novo-produto html Eles criaram um novo mercado A Casa do Saber é um exemplo de como detectar uma demanda e transformá-la em negócio bem-sucedido Por Marcelo Coppola | O Brasil que inova Uma pesquisa exclusiva EXAME/Monitor revela as dez maiores inovações brasileiras na última década -- e as valiosas lições de negócios de cada uma delas html

E para resumir... What is Strategy (Michael Porter) Management or Not (M3T)