We’re seeing a significant shift in organizations around the world to focusing on performance management. And that’s what we’re going to talk about now – a performance management environment – Cognos Metrics Manager!

Corporate Performance Management STRATEGY When organizations focus on improving performance management throughout the ranks, they need to consider a number of number of key factors: Strategy is at the center of the conversation as the executive team works together to translate its vision into strategic initiatives. To execute on the strategy, a plan is required. The next step then is to translate the strategy into specific business unit plans that will enable success. To determine if they are on or off track relative to the plan, organizations define a set of key metrics and their associated thresholds. When one of those key metrics is off track, you need to understand what’s going on so you can determine what to do about it. Business intelligence provides the visibility that is needed. Together, the strategy, the plans, the metrics with targets, the visibility into the drivers of performance serve to align the company’s people and actions towards their common goal.

Corporate Performance Management Planning STRATEGY When organizations focus on improving performance management throughout the ranks, they need to consider a number of number of key factors: Strategy is at the center of the conversation as the executive team works together to translate its vision into strategic initiatives. To execute on the strategy, a plan is required. The next step then is to translate the strategy into specific business unit plans that will enable success. To determine if they are on or off track relative to the plan, organizations define a set of key metrics and their associated thresholds. When one of those key metrics is off track, you need to understand what’s going on so you can determine what to do about it. Business intelligence provides the visibility that is needed. Together, the strategy, the plans, the metrics with targets, the visibility into the drivers of performance serve to align the company’s people and actions towards their common goal.

Corporate Performance Management Metrics Planning STRATEGY When organizations focus on improving performance management throughout the ranks, they need to consider a number of number of key factors: Strategy is at the center of the conversation as the executive team works together to translate its vision into strategic initiatives. To execute on the strategy, a plan is required. The next step then is to translate the strategy into specific business unit plans that will enable success. To determine if they are on or off track relative to the plan, organizations define a set of key metrics and their associated thresholds. When one of those key metrics is off track, you need to understand what’s going on so you can determine what to do about it. Business intelligence provides the visibility that is needed. Together, the strategy, the plans, the metrics with targets, the visibility into the drivers of performance serve to align the company’s people and actions towards their common goal.

Corporate Performance Management Business Inteligence Metrics Planning STRATEGY When organizations focus on improving performance management throughout the ranks, they need to consider a number of number of key factors: Strategy is at the center of the conversation as the executive team works together to translate its vision into strategic initiatives. To execute on the strategy, a plan is required. The next step then is to translate the strategy into specific business unit plans that will enable success. To determine if they are on or off track relative to the plan, organizations define a set of key metrics and their associated thresholds. When one of those key metrics is off track, you need to understand what’s going on so you can determine what to do about it. Business intelligence provides the visibility that is needed. Together, the strategy, the plans, the metrics with targets, the visibility into the drivers of performance serve to align the company’s people and actions towards their common goal.

Corporate Performance Management

Cognos CPM Solution Components ENTERPRISE SCORECARDING METRICS MANAGEMENT ENTERPRISE PLANNING ENTERPRISE BUSINESS INTELLIGENCE MODELING & TARGET SETTING QUERY PLANNING REPORTING BUDGETING/FORECASTING ANALYSIS CONSOLIDATION DASHBOARDING FINANCIAL REPORTING EVENT MANAGEMENT CPM FOUNDATION BI APPS CRM SALES FINANCE SCM OTHER

CPM Technology Toolkit

CPM PLATFORM OPERATIONS The operational perspective encompasses the critical internal processes in which organizations must excel in order to have the greatest impact on customer satisfaction and achieving financial objectives

CPM PLATFORM OPERATIONS FINANCE The financial perspective encompasses the critical measures that reflect if the strategy, implementation and execution are contributing to bottom line improvement FINANCE

CPM PLATFORM OPERATIONS CUSTOMER FINANCE The customer perspective encompasses the customer and market-based elements necessary to deliver superior financial returns. CUSTOMER FINANCE

CPM PLATFORM INNOVATION/ VALUE OPERATIONS CUSTOMER FINANCE The innovation dimension focuses on what organizations do to innovate and learn so that they can continue to point to future earnings and long term growth and improvement. The objectives within each one of these perspectives have key metrics that track the success of the implemented strategy. For example: (see following slides).. CUSTOMER FINANCE

CPM PLATFORM Growth Growth – The velocity with which a market, product or company is growing.

CPM PLATFORM Margin Profit margin – the ratio of a company's net income to its revenues; measures the portion of profit in each dollar of revenue.

CPM PLATFORM Performance Overall operational performance

CPM PLATFORM Profit – The amount a business earns after subtracting all expenses necessary for its sales and overall operations; also called net income or earnings. Profit

CPM PLATFORM Use of Capital Use of Capital – Assets that are used in the operations of a company and are used to produce goods or services Use of Capital

CPM PLATFORM Risk Management Risk Management – Managing the amount of uncertainty about the return to be earned. Risk Management

CPM PLATFORM Retention Retention – Number of customers who are loyal to the company and continue to purchase its products. Retention

CPM PLATFORM Repeat Buying Repeat Buying – Number of customers who continue to purchase the same product. Repeat Buying

CPM PLATFORM Satisfaction Customer Satisfaction – The index of satisfied customers. Satisfaction

CPM PLATFORM Employee Retention Employee retention – Number of retained employees.

CPM PLATFORM Research Research and Development – Research and development investments.

CPM PLATFORM Product Pipeline Product Pipeline – The value of the anticipated revenue expected to close in a predetermined time frame.

CPM PLATFORM When organizations focus on improving performance management throughout the ranks, they need to consider a number of number of key factors: Strategy is at the center of the conversation as the executive team works together to translate its vision into strategic initiatives. To execute on the strategy, a plan is required. The next step then is to translate the strategy into specific business unit plans that will enable success. To determine if they are on or off track relative to the plan, organizations define a set of key metrics and their associated thresholds. When one of those key metrics is off track, you need to understand what’s going on so you can determine what to do about it. Business intelligence provides the visibility that is needed. Together, the strategy, the plans, the metrics with targets, the visibility into the drivers of performance serve to align the company’s people and actions towards their common goal.

Corporate Performance Management Innovation Operations Business Inteligence Metrics Planning STRATEGY When organizations focus on improving performance management throughout the ranks, they need to consider a number of number of key factors: Strategy is at the center of the conversation as the executive team works together to translate its vision into strategic initiatives. To execute on the strategy, a plan is required. The next step then is to translate the strategy into specific business unit plans that will enable success. To determine if they are on or off track relative to the plan, organizations define a set of key metrics and their associated thresholds. When one of those key metrics is off track, you need to understand what’s going on so you can determine what to do about it. Business intelligence provides the visibility that is needed. Together, the strategy, the plans, the metrics with targets, the visibility into the drivers of performance serve to align the company’s people and actions towards their common goal. Sales Finance

CPM Roadmap

Gerenciamento da Performance Corporativa Presente Passado Futuro Conduzir o Planejamento de sua empresa, Monitorar sua Performance, e Entender os detalhes através de seus resultados. Alinhando sua estratégia e ações, superando seus competidores.

Tel: +55 11 3053-7750 Fax: +55 11 3053-7755 www.cognos.com/latin Cognos Av. Juscelino Kubitschek, 1726 19º andar - Conj 191 e 192 Cep 04543-000 - V. Olímpia – São Paulo Tel: +55 11 3053-7750 Fax: +55 11 3053-7755 www.cognos.com/latin Projeto Cognos CAREs – Responsabilidade Social e Solidariedade