Propaganda Global Mkt Internacional Marketing Internacional

Apresentação em tema: "Propaganda Global Mkt Internacional Marketing Internacional"— Transcrição da apresentação:

1 Propaganda Global Mkt Internacional Marketing Internacional
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2 VIDEOS DE PROPAGANDAS Mkt Internacional Marketing Internacional
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3 Marketing Internacional
Mkt Internacional Marketing Internacional ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Escola de Negócios

4 Administração de Marketing
Mkt Internacional Administração de Marketing ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Escola de Negócios

5 Administração de Marketing
Mkt Internacional Administração de Marketing ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Escola de Negócios

6 Administração de Marketing
Mkt Internacional Administração de Marketing ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Escola de Negócios

7 Administração de Marketing
Mkt Internacional Administração de Marketing ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Escola de Negócios

8 Influenciar atitudes; Modificar hábitos.
Mkt Internacional Marketing Internacional Informar; Relembrar; Explicar;. Persuadir; Influenciar atitudes; Modificar hábitos. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Propaganda Global Escola de Negócios

9 Elementos do Mix de Promoção
Mkt Internacional Marketing Internacional Elementos do Mix de Promoção ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Propaganda; Relações Públicas; Vendas Pessoais; Promoção de Vendas; Lojas Publicidade Internet Marketing Direto. Escola de Negócios

10 Administração de Marketing
Mkt Internacional Administração de Marketing PROPAGANDA Forma paga de comunicação ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Escola de Negócios

11 Administração de Marketing
Mkt Internacional Administração de Marketing PROPAGANDA Forma paga de comunicação ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Escola de Negócios

12 Marketing Internacional PROPAGANDA
Mkt Internacional Marketing Internacional PROPAGANDA ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Escola de Negócios

13 Processo de Informação
Mkt Internacional Processo de Informação PROPAGANDA ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Escola de Negócios

14 Administração de Marketing
Mkt Internacional Administração de Marketing PROPAGANDA Forma paga de comunicação ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Escola de Negócios

15 Administração de Marketing
Mkt Internacional Administração de Marketing PROPAGANDA Forma paga de comunicação ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Escola de Negócios

16 Administração de Marketing
Mkt Internacional Administração de Marketing Forma paga de comunicação PROPAGANDA ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Escola de Negócios

17 Administração de Marketing
Mkt Internacional Administração de Marketing Forma paga de comunicação PROPAGANDA ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Escola de Negócios

18 Administração de Marketing
Mkt Internacional Administração de Marketing PROPAGANDA ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Escola de Negócios

19 Administração de Marketing
Mkt Internacional Administração de Marketing PROPAGANDA ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Escola de Negócios

20 Administração de Marketing
Mkt Internacional Administração de Marketing PROPAGANDA ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Escola de Negócios

21 Administração de Marketing
Mkt Internacional Administração de Marketing PROPAGANDA Forma paga de comunicação ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Sofisticação Escola de Negócios

22 Administração de Marketing
Mkt Internacional Administração de Marketing PROPAGANDA Forma paga de comunicação ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Descontração Escola de Negócios

23 Administração de Marketing
Mkt Internacional Administração de Marketing PROPAGANDA ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Personalidade Escola de Negócios

24 Administração de Marketing
Mkt Internacional Administração de Marketing PROPAGANDA ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Personalidade Escola de Negócios

25 Administração de Marketing
Mkt Internacional Administração de Marketing PROPAGANDA ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Personalidade Escola de Negócios

26 Administração de Marketing
Mkt Internacional Administração de Marketing Arquitetura Clima Evidências Físicas Atendimento Clientes LOJAS ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Música Cheiros Mix Produtos Produtos Escola de Negócios

27 Administração de Marketing
Mkt Internacional Administração de Marketing Vendedores Os vendedores devem refletir a imagem da empresa; Os clientes devem perceber nos vendedores as qualidades da empresa; ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Saudável: Academia Produtos Naturais Material Esportivo Sofisticação Jóias Carros de luxos Imóveis de alto padrão Escola de Negócios

28 Administração de Marketing
Mkt Internacional Administração de Marketing Funcionários ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Sensualidade Roupas sexy Produtos beleza Seriedade Bancos Consultoria Escola de Negócios

29 Administração de Marketing
Mkt Internacional Administração de Marketing Promoções As promoções de vendas devem refletir a imagem da empresa; As promoções de vendas devem ter relevância para o público alvo; ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Viagens Eventos Escola de Negócios

30 Administração de Marketing
Mkt Internacional Administração de Marketing Patrocínios Os patrocínios devem reforçar a imagem escolhida pela empresa; Os patrocínios devem conferir prestígio e personalidade a empresa; ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Jovem Esportivo Sofisticação Elegância Prestígio Riqueza Escola de Negócios

31 Administração de Marketing
Mkt Internacional Administração de Marketing Publicidade Ações para conquistar espaço na mídia; As ações de publicidade devem refletir e reforçar a imagem da empresa. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Possui opinião Não influenciável Questionadora Polêmica Escola de Negócios

32 Administração de Marketing
Mkt Internacional Administração de Marketing Comunicação Visual Comunicação Visual – Transmitir a imagem da empresa; COMUNICAR E REFORÇAR A IMAGEM ESCOLHIDA ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Sofisticação Velocidade Agilidade Tecnologia Escola de Negócios

33 Ambiente dos Mercados Globais