Agenda Introdução CEBDS Conceito de desenvolvimento sustentável Tendências globais Contexto histórico - WSSD Responsabilidade corporativa Responsabilidade ambiental corporativa Responsabilidade social corporativa Diálogo de múltiplas partes Risco corporativo Conclusão

Diálogo, um processo   O comprometimento de uma empresa deve ser entendido como uma jornada em longo prazo. Dialogue is a unique process for learning, and a dialogue event is only the first step in a series of many toward building lasting, healthy relationships with communities. There are various ways of engaging stakeholders; therefore, it is important to create an approach that both fits the group's needs and meets the expectations of stakeholders.

O que é o Diálogo entre Stakeholders? Uma poderosa ferramenta para ouvir e aprender Um processo especificamente desenvolvido e mediado Não é uma abordagem de “ Tamanho único” ou “pret-a-porter ” For us, dialogue is about communicating with stakeholders in a way that takes serious account of their views. It does not mean involving stakeholders in every decision, or that every stakeholder request will be met. It means that stakeholder input should be acknowledged and thoughtfully considered. It is about giving stakeholders a voice, listening to what they have to say, and being prepared to act or react accordingly.   Though dialogues are, in effect, simply meetings, it is important to remember that they provide a powerful tool to listen and learn more about stakeholders. They also offer a mechanism to share one’s own thinking and to maintain and/or strengthen relationships. Dialogue means communicating with stakeholders in a way that takes serious account of their views. It does not mean involving stakeholders in every decision. It means giving them a voice, listening to what they have to say, and being prepared to act or react accordingly. This does not mean that every stakeholder request must be met but it should be acknowledged and thoughtfully considered. Definindo o cenário

O Diálogo entre Stakeholders estimula: Mudanças fundamentais em todos os níveis da sociedade Encontrar soluções para problemas específicos Co-responsabilidade pelas mudanças sociais, econômicas e ambientais. «  Humanity has the means to perceive the problems yet with all our knowledge and skills somehow cannot understand their « origins, significance and interrelationships » and is thus unable to effectively respond. » Club of Rome. Consequently, we become accustomed to dealing with complex issues in fragmented bits and peices. Yet we live in a complex world in which nearly every aspect of our lives is connected in some way with every other aspect. Sustainable development requires more integrative understanding by business, government and citizens as we face complex new and old cirsis such as global warming, population growth and the increasing gap between the rich and the poor we learn the old « solutions » do not work. Definindo o cenário

Sua Empresa no Contexto de uma Sociedade Sua empresa é um stakeholder em vários processos dentro da sociedade Ela Exerce Influência sobre o Governo Ela Fornece Assistência Médica & Educação Ela Causa Impactos nas Comunidades Locais Ela Utiliza Recursos Comuns a Todos Ela Sustenta os Funcionários e suas Famílias Ela Consome Recursos que são Limitados Ela Produz Bens & Serviços Ela Polui Ambientes Comuns a Todos Sua Empresa WRI Definindo o cenário

Por que as empresas devem se comprometer? Evitar o risco de perder a licença para operar Os mercados recompensam a empresa que sabe gerenciar as relações entre os stakeholders Gestão de desavenças e conflitos ajuda a evitar conflitos potenciais identificando problemas mais cedo Responsabilidade conjunta na tomada de decisões difíceis Oportunidades / As ameaças da inação

As Ameaças da inação Maior descrédito por parte do público Decisões inadequadas por falta de informação Perda de várias oportunidades “Perder o bonde” Oportunidades / As ameaças da inação

Diversas Molas Propulsoras ao Diálogo “O Ponto de Partida” a) Idéia Estratégia Sustentável Perceber a oportunidade b) CRISE Reação Defesa - sentido de urgência WBCSD

Quem são os seus stakeholders? Comunidades Locais Governo Autoridades locais Mídia Funcionários Universidades Investidores Companhias de Seguro Fornecedores Clientes ONGs Consumidores Organizações empresariais Sua empresa Among companies, there has been a sharp increase in stakeholder engagement activities as they have come to realize that people or groups outside the core areas of influence can also be stakeholders. The traditional circle of stakeholders has expanded. Previously, the principal groups recognized were shareholders, employees, suppliers, customers, contractors, authorities, media, the financial and the direct community. This group has now grown to embrace a wider range of actors such as youth and religious groups, NGOs, IGOs, global institutions, and many more. There are many ways to break down who you stakeholders are. This graphic as well as others to follow are meant to give you a better overall understanding of the breadth of your community. Do not forget to bring in appropriate internal stakeholders from companies! Who are the decision makers in this area? Who needs to be more exposed to greater contact with the stakeholders and the issues? Who has the power to commit to further engagement with stakeholders? Who can bring the issues into the learning process within the company? Cortesia de Novo Nordisk A/S Definindo o cenário